Appreciation, Wine Bloggers: New Media

A giant thank you to my esteemed colleagues, wine lover bloggers and interested spectators who have watched with interest, fanned up with passion or snickered with disbelief about the “Banned in ‘Bama” issue turned campaign that peaked as the summer was pedaling to its end.

President of Hahn Estates, Bill Leigon, also passes on his gratitude and respect for the online wine media, bloggers and social media he’s praised for years  in the latest Wines and Vines Guest Editorial. It is likely too small to read here…but I wanted you to know what you’re looking for in case you come across it in the industry magazine.

Another example of social media’s power in action.

Cheers.

Automated Love? Connect Overload!

Now that social media in wine and hospitality seems mainstream, facebook fan pages are de rigeur, and the twitter, flickr, fb, digg, etc. logos are plastered everywhere, there’s something significant missing in the translation of the message on connecting.  Referring back to the cocktail party analogy, would you host a party and not be there?  Invite guests to your home to connect and entertain them and leave everything up to a catering staff for interacting with your guests?

I sure hope you answered no to both questions.  If you did, why on earth would you launch a social media program and issue automatic direct messages to your guests?  Why would you post generic, monthly or weekly messages (imagine a PA system a la high school) announcing, shouting at people something they didn’t ask you about?  Do you understand the concept of real conversation?  If I come to your home, I’m excited to see YOU…and if you have the butler answer the door, the bartender entertain me and the cook tell me loads of information, guess what…I’m probably not coming back.  Nor will I tell my friends anything positive about that experience.

Maybe you’re mislead by the cold, technological tool in front of you…your laptop (i-phone, Storm, whatever).  What you must not forget is that there are real, flesh and blood, passionate people on the other end who love wine, hospitality, their friends, family, travel, SCUBA, or whatever FAR more than they love your bottom line.  While technology extends our reach by several orders of magnitude greater than we can imagine, you cannot lose your sensitivity, your listening skills, your inter-personal talents in the hopes of automating connection.  Businesses hoping to increase their business without getting involved, asking questions, caring and listening are doomed to fail, and fail on a large scale in public.

Our friend @winebratsf is right.  And she is doing businesses a service by letting them know what she wants and why she’s there.  Many people I know just “unfollow” a business that gets impersonal, automated or uninteresting.  If you can’t make the personal investment in the relationships, you are in the wrong place.  Give more than you get.  Provide value.  Care.  Share.

This venting session is over.

Thanks for reading.  Cheers!

Alabama ABC Bullies Wine Biz

This week while we discuss and discover new technologies in wine marketing  this weekend in Wine Country, California during the Wine Bloggers Conference 2009, in Alabama the Beverage Control Board has ordered all Cycles Gladiator Wines pulled from all markets in the state of Alabama as the label has been deemed “pornographic“.

In 2006, the Cycles Gladiator wine label went through complete label approval on both the federal and Alabama state level, but only now in 2009 is it being questioned:  According to an article released today, July 23, 2009 in Lagniappe online here:

Bill Leigon, president of Hahn Family Wines of Napa Valley, Cal., said the ABC did, in fact, approve the label when the wine came into the market in 2006, but suddenly changed its mind late last year. He said they were unaware of the new ruling until now when it was deemed pornographic. Leigon said this is a new phenomenon for the company, which has sold more than 600,000 cases of Cycles Gladiator across the United States and around the world since 2006. No one else has complained about the label art, he said.

• For full disclosure, I still work for Hahn Family Wines, owner and winery for Cycles Gladiator Wines.
• Cycles Gladiator has been a Top 10 Value Brand 2 years in Wine Business Monthly (2006-2008)
• Cycles Gladiator Wines have been awarded years of Gold Medals throughout the U.S and beyond.
• Cycles Gladiator Wines have received years of great wine reviews and blog posts: Here (Rick Bakas), Here (Dr.Xeno/WineLog) and Here (Cork’d) among many.
• Cycles Wine Supports Cyclists in the Sea Otter Classic, Tour of California and LiveStrong among others.
• The Cycles wine label won an award: The 2006 from the American Graphic Design Award (by GDUSA, which is funny since it is a vintage piece of art from 1895, France).

It has been centuries that cultures have waged argument and discord over what is art and what is porn.  How bizarre after the musical Hair (40 years ago), the Piss Christ (20 years ago), Robert Mappelthorpe (30-40 years established) and Madonna’s Sex (17 years ago) among a broad cannon of erotic and provocative art that we can not agree to disagree…yet still maintain our democratic values.  But censorship will continue to threaten freedon when politics, morals and religion is in question.  Meanwhile, men and women all over the U.S. are celebrating the freedom of Cycles Gladiator, the bicycle, the human body and a healthy lifestyle.

Let’s raise a glass…Cheers.

A Summer of Social Media in Wine

Giant strides are very exciting.  In our industry, a slow, seasonally affected, growing, pressing and aging pace sometimes takes over and causes our progress to lag a bit behind faster moving industries (tech, TV, advertising…to name a few).  So when the wine industry makes a leap, it generates a wave impossible to ignore, exciting to watch, and exhilirating to participate in whenever you can.  This summer in particular, Social Media in Wine Marketing has taken that giant stride, nay leap forward opening up imagination, possibility and interactive wine marketing experiences new in the wine world.

Contributing to the leaps forward upto and including the summer of 2009, credit must go to the Wine Bloggers Conference, Twitter Taste Live, The Open Wine Consortium, the Bloggers Tasting and Planting Forums to name a few; accessible, frequent, groundbreaking online interaction between wine lovers, wine bloggers and the wine industry building a critical mass, connecting technology with everyone and anyone with a passion or passing interest in wine.  Then there is the Murphy-Goode, Really Goode Job campaign.  Regardless of what you think about the job (temporary, contractually a quagmire, and possibly vague in its mission) or the campaign (missing some basic social media fundamentals, mysterious in its process, depersonalized), the gimick of the search has splash landed as one of the top 10 topics we wine bloggers talk about.  Some of my favorite Wine Bloggers were on the MG top 50 list (some are still on the top 10 list).  Add to that the VinTank promise to donate $100K in Social Media strategy consulting if Murphy-Goode selects one of the VinTank 4+ and the buzz has gone viral.

Opportunity abounds.  And I gotta say that the coolest crest of this wave in Social Media evolution this summer in our industry, in our little Wine Valley has to be St. Supery (and specifically, Lesley Russell’s work) choosing to search, strategize and carve out a position for a highly experienced full time Social Media director to fortify their marketing team. The shift to new media is now working from within the wineries, connecting with and hiring people from a food, wine and social media background. Smart?  Hell, yeah.  Without the gimmick but with a thorough sifting and months of their own experience, St. Supery jumps in the rest of the way.  Their resume of social media history from 2008-2009 includes Lesley Russell speaking on panels (including the ZAP/ Wine 2.0 Social Media Panel and the DTC Summit Panel, “Relationship, Relevance and Results”), Twitter Taste Live wine tasting, a Bloggers Tasting Forum, multiple-avid participants on twitter, real facebook fan page development, and a series called “The Divine Wine Encounter” for trade wine folks.

So we’re talking about St. Supery’s newest hire, Mr. Rick Bakas.  I can’t wait to see what happens now…And I couldn’t be

more delighted for St. Supery, the Bakas family and for Napa Valley and the wine industry.  In their continuing leadership in social media marketing, I’m excited to watch them execute a thoroughly thoughtful strategy with great wine, talented people on their team and a tremendous growing network of real and virtual fans.  It also may mean that social media/wine lovers will have a winery to call home in the Napa Valley, a headquarters to start or finish their wine quests…and a place that gets the brilliance and social value of the technology that connects us.

As if we needed an excuse to raise our glass, these are exciting times.  Cheers!

Bloggers Planting Forum

An extraordinary Saturday in May in the Santa Lucia Highlands last weekend yielded one delicious afternoon.  With a dozen or so wine and food bloggers, Hahn Estates was the first winery to establish the Bloggers Block, a 1.5 acre plot of vines, planted in part by said bloggers, dedicated to the work, passion and appreciation of the complimentary relationship among these wine lovers.

Andy Mitchell (Director Vineyard Operations) and Paul Clifton (adorable winemaker at Hahn Estates) and their vineyard team shepharded the noob farmers teaching them about this plot of land, the 720′ elevation in the Santa Lucia Highlands, the soil, the vines (828 Clone/Pinot Noir), the irrigation, the row orientation, etc.  All vines may be found on Google Earth where anyone can watch the growth of these baby pinot noir vines.  Check out the Google Earth flyover of the winery here.

Essentially it was a day that social media wrought where friends and associates came together to dig in the dirt and laugh together while learning about the beginning, middle and end of wine production.  Not bad for just a few hours. After planting our vines, bloggers enjoyed a picnic lunch and wines made from the vineyards where their vines were planted.  The pinot noir in the Hahn SLH, among others were featured as the conversation covered everything from vineyard experimentation to your favorite twitter app for the i-phone.

It is still hard to put words to the perfection of the day.  It sounds cloying, overblown and off the mark when I reach for the grand adjectives and expressions to summarize this day of planting and connection.  One most apt description of all of us is to say that we were like kids in a candy store…and there was a kind of rapt adventure and play about the day’s activities.  And still there was learning, out-reach and …well, you probably understand anyway.  You seem like a wine lover to me, so I’ll share more photos of the day and leave it at that.  I hope you’ll come to the next Bloggers Tasting Forum or host your own.

And who wouldn’t love a romp thru the vines in an open air Yamaha 4-wheeler?

You KNOW the Brix Chicks did!

Links to fellow blogger posts and attendees to follow soon.

Photos courtesy of Philip Woodrow, Hahn Family Wines Director of Marketing and Communications.

The 1Wine Dude Said It.

The VinTank report is certainly a chunk to sink your teeth into.  Still, my current mission is how to apply all these skills and passions for social media (we know it works) to the bottom line in sales…now that I’ve joined the sales team.  We’ve talked about them thus far ad nauseum here, on twitter and in person as we’ve laid the ground work for what this new thing, online connecting via web 2.0, is and how it applies to business.  

So with a nod of appreciation for Dude’s work and a rush out the door on my California BevMo and Whole Foods Wine department tour, we’ll all be enjoying a round of conversation and response to the latest report on social media in wine throughout real and virtual portals.  My favorite point currently lost in the comments debate on Dude’s blog is about millenials: “…they don’t respond to the mindless, unidirectional marketing tactics that have been the staple of the “traditional” marketing machine.”  Furthermore, despite the incredible headway made by the VinTank study, most stat lovers will never be satisfied because the meduim of measuring stats for something like social media won’t even be completely embodied by a dollar sign, a case sold or a wine club member convert…alone.  Perhaps in old school speak, how would you measure and quantify the value of the Rotary Club?  For an individual or a community?  Sure, there would be numbers you could point to…but I guarantee that would not be the whole story.

This is more like a movement where participation is decentralized, diffused and more democratic.  The power and influence is spread out.  Anyone who doesn’t like that will certainly knock it down (and we’ve seen that a lot throughout the past years).  Meanwhile, let’s raise a glass, remember the wine and talk as much about the magic in the glass and sharing that bottle together.

Cheers!

DirtyGoode: California Wine Labs Experiment

Because he can.
Because he does.

And because he has mad Web 2.0, Social Media and interpersonal skills:

Vote For the DirtySouthWine

 

Looking forward to this wine meets social media in practice study…and how it turns out!

WBC Scholarships Are Here

The wine community has stepped up and assembled a program for bloggers to join the 2nd annual Wine Bloggers Conference in the USA this July with a fund to support bloggers who couldn’t otherwise get there on their own.  Who cares?  I’m thinking anyone who has a forward looking glance.  Anyone who is interested in an alternative, progressive, supportive wine industry.  Anyone who likes the democratic, grassroots, widespread distrubution of influence when it comes to wine, wine knowledge and wine information.    

If you are a qualified (wine) blogger and  interested in applying for a bloggership, click here.

Generally, there is a community of us that believes that we are all better served when the best of us are contributing to the industry.  We have met many a wine, food and lifestyle blogger that writes, learns and contributes value to the wine bloggosphere and can’t afford to attend the WBC this year.  Whether it is  the economy or the naiscent atmosphere of the blogging industry, we cannot let this diverse, pervasive and exciting medium die under our watch.  

Have you already donated?  If not, why?  Click here.  

Hahn Estates is donating to support blogger attendance, and so is St. Supery.  There are many other wineries and wine industry companies in tow.  If you have not heard about or attended the WBC, or listened to the conversation on the Open Wine Consortium or attended W.I.T.S or heard about the wave of Social Networking, there is some catching up to do.

Panelists for the Fund include:

Thea Dwelle @winebratsf - wine blogger and social media champion

Megan Riley Kenney @sonadora - wine blogger

Liza Swift @brixchick_liza - wine blogger

Joel Vincent @joelvincent - wine industry professional and Wine Blogger Conference Organizer

Catie McIntyre Walker@catie - wine retailer and wine blogger

Ward Kadel @drxeno - wine blogger West Coast Ambassador, WineLog.net

Find out more.  Donate or apply.  Then tell your friends.  You’ll be glad you did.

Cheers!

Get Your Hands Dirty: Bloggers Planting Forum

IF you thought you knew what the Bloggers Tasting Forums were all about, you may be surprised by the next in a series of Blogger/Winery meet ups.   Next month Hahn Estates is dedicating approximately 1.6 acres as “The Bloggers Block”.  The prime vineyard in the Santa Lucia Highlands appellation will be planted throughout May.  Bloggers attending the Tasting & Planting Forum in May will also plant their own vine in the Bloggers Block.  The opportunity to learn, explore and share wine experiences I believe not only adds to our wine-ophilia, but more than almost any product, wine brings people together to learn, share and explore more.

Some thoughts from Bill Leigon, President of Hahn Family Wines on creating the Bloggers Block (which I hope will aka “Writers Block”).    Here Mr. Leigon talks about how the Bloggers Block came about:

We had done a special incentive trip for our distributors a few years ago where the winners came to CA and got to plant their own PN vine with a plaque on it.  In addition there has long been a history of certain wineries allowing consumers (usually wine club members) to “own” a vine.  They join the club and buy a case of wine from their vine.  One day while talking to Andy he mentioned that we had 1.6 acres or so on the knolls in Smith Vineyard that we could plant.  In our interactions with the blogging community I learned that they are wine savvy and very interested in learning about wine.  Great wines start in the vineyard.  What better way to learn than to help plant a vine, take part in the process and follow the development of your vine over time.

This Bloggers Forum will be Hahn’s second such blogger event.  Other wineries (St. Supery) have followed suit hosting bloggers for information and education and sharing.  A few more thoughts from Bill Leigon:

Thus we are not selling anybody anything and I thought this would be a great way to enhance our outreach while providing a valuable educational experience.  I believe that the blogging community is a vital part of the future of the industry.  In the many debates of what is or isn’t ethical in regards to the winery/wine blogger relationship what seems clear to me is that the best, most ethical thing we as a winery can do is provide the blogging community with quality products, quality information and quality wine experiences regardless of race, sex, color, creed or brand of wine.  We are using our vineyards because that’s who we are.  I believe that the more the blogging community learns about wine, the better it is for all of us.

Bill Leigon gets wine and he also really gets social media:

It is a vital connection; just like the winery/wine writer connection; the winery/wine buyer connection; and of course the winery/consumer connection.  It does us no good to create great wines if no one knows about it.  I just can’t drink that much.  The wine business is a relationship business.  We must create an emotional connection to our consumers.  We do that through many means and I believe Social Media is a major part of creating that connection.

When I was a young salesman starting out I received advice that I have never forgotten.  The VP of Dreyfus-Ashby said to me, “Bill, the wine business is a relationship business.  You sell one bottle of wine to one person, one at a time.”  I didn’t know what he meant then, but I learned over time.  The internet and Social Media allow you to do that only it accelerates the number of people you can reach to a degree that I can’t even comprehend.  It allows me to establish a relationship and an emotional connection to someone in Germany that I have never met face to face.  It allows me to create connections with multiple people in multiple countries simultaneously and in a very personal way.

Yep, pretty much.

Cheers.

Wine in Social Media: What’s Forbidden?

Who doesn’t love a big wet sloppy kiss every now and then?  Oh good grief:  perhaps it is a wild frontier in the wine industry with the emergence of Web 2.0.  It isn’t easy trying to figure out where wine industry, wine/web 2.0 companies and wine bloggers all fit in together and how they fit together.  But no one can deny the direction and the trend toward web 2.0 participation in social networking, wine consumers and wine technology businesses.  Yes, I’ve covered parts of this topic before (Wineries and Bloggers).  And there is something to add to this conversation based on recent blows, insults and online conversations between old media and wine bloggers.

Frankly, I’d like to see wineries sponsor wine bloggers to get to the WBC.   I may end up in hot water for saying this, but I believe the community will benefit if the experienced, contributing, talented bloggers are in the room (and not just the ones who can afford to be there).  And why not?  Why shouldn’t the wine industry invest in the blogging industry as a whole. It certainly isn’t going anywhere.  Do we want honesty?  Sure.  Transparency?  Of course.   So let’s set it up that way.  We’ll need the voices of capable, committed of bloggers (or blobbers) with talent and integrity.  Fortunately, I don’t think it will be too hard to find those wine bloggers.

The last paragraph was an excerpt from a comment I posted on DirtySouthWine ’s blog.  I continue to think there is value in wineries and bloggers  working together to increase the flow of information, education and all that is extraordinary about the wine experience to consumers and anyone passionate about wine.  Initially I approached Joel Vincent regarding a winery funded sponsorship for bloggers to attend the WBC.  Unfortunately, resources (human, time) were in short supply to make it happen this year.  Alternately, wineries could offer to sponsor bloggers directly.  Certainly include transparency, honesty, and what works for your program.  The idea is to contribute value, increase access, information, education and promote the wine experience.

Bloggers are different from journalists.  They have been called “other” (thanks, 1WineDude) and they have been likened to “Faith Healers” (Jeff Cox).  Wine lovers who are moved to blog have also been called influencers (Joel Vincent).   Similar to getting advice from our most trusted friends and family, regarless of their certification or education, bloggers are also influencers to their peer-like community.  Research indicates that people trust their chosen influencers in their friends and family circle more so than they trust advertising, marketing and businesses.  Likewise, it seems many bloggers have already decided that their own audience will determine their value, appreciating their integrity and content. Or not.