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Archive for May, 2009

The VinTank report is certainly a chunk to sink your teeth into.  Still, my current mission is how to apply all these skills and passions for social media (we know it works) to the bottom line in sales…now that I’ve joined the sales team.  We’ve talked about them thus far ad nauseum here, on twitter and in person as we’ve laid the ground work for what this new thing, online connecting via web 2.0, is and how it applies to business.  

1winedude

So with a nod of appreciation for Dude’s work and a rush out the door on my California BevMo and Whole Foods Wine department tour, we’ll all be enjoying a round of conversation and response to the latest report on social media in wine throughout real and virtual portals.  My favorite point currently lost in the comments debate on Dude’s blog is about millenials: “…they don’t respond to the mindless, unidirectional marketing tactics that have been the staple of the “traditional” marketing machine.”  Furthermore, despite the incredible headway made by the VinTank study, most stat lovers will never be satisfied because the meduim of measuring stats for something like social media won’t even be completely embodied by a dollar sign, a case sold or a wine club member convert…alone.  Perhaps in old school speak, how would you measure and quantify the value of the Rotary Club?  For an individual or a community?  Sure, there would be numbers you could point to…but I guarantee that would not be the whole story.

This is more like a movement where participation is decentralized, diffused and more democratic.  The power and influence is spread out.  Anyone who doesn’t like that will certainly knock it down (and we’ve seen that a lot throughout the past years).  Meanwhile, let’s raise a glass, remember the wine and talk as much about the magic in the glass and sharing that bottle together.

wineTweetCheers!

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Because he can.
Because he does.

And because he has mad Web 2.0, Social Media and interpersonal skills:

Vote For the DirtySouthWine

DirtyGoode 

Looking forward to this wine meets social media in practice study…and how it turns out!

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The wine community has stepped up and assembled a program for bloggers to join the 2nd annual Wine Bloggers Conference in the USA this July with a fund to support bloggers who couldn’t otherwise get there on their own.  Who cares?  I’m thinking anyone who has a forward looking glance.  Anyone who is interested in an alternative, progressive, supportive wine industry.  Anyone who likes the democratic, grassroots, widespread distrubution of influence when it comes to wine, wine knowledge and wine information.    

If you are a qualified (wine) blogger and  interested in applying for a bloggership, click here.

Generally, there is a community of us that believes that we are all better served when the best of us are contributing to the industry.  We have met many a wine, food and lifestyle blogger that writes, learns and contributes value to the wine bloggosphere and can’t afford to attend the WBC this year.  Whether it is  the economy or the naiscent atmosphere of the blogging industry, we cannot let this diverse, pervasive and exciting medium die under our watch.  

Have you already donated?  If not, why?  Click here.  

wbcscholarship-fund1

Hahn Estates is donating to support blogger attendance, and so is St. Supery.  There are many other wineries and wine industry companies in tow.  If you have not heard about or attended the WBC, or listened to the conversation on the Open Wine Consortium or attended W.I.T.S or heard about the wave of Social Networking, there is some catching up to do.

Panelists for the Fund include:

Thea Dwelle @winebratsf – wine blogger and social media champion

Megan Riley Kenney @sonadora – wine blogger

Liza Swift @brixchick_liza – wine blogger

Joel Vincent @joelvincent – wine industry professional and Wine Blogger Conference Organizer

Catie McIntyre Walker@catie – wine retailer and wine blogger

Ward Kadel @drxeno – wine blogger West Coast Ambassador, WineLog.net

Find out more.  Donate or apply.  Then tell your friends.  You’ll be glad you did.

Cheers!

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