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Posts Tagged ‘wine’

missedTargetBasically inseparable, sales & marketing most often seem to completely misunderstand each other.  Marketing, loaded with creative talent, big thinkers and sometimes a budget to back that up, creates tools, information and events that can make or break a brand, a launch, a quarter.  Sales, always on the go, focused on low hanging fruit, relationships and quotas provide the revenue that can make or break the company.  So how can such a close pairing, like steak and cabernet sauvignon, so often be on completely separate, parallel, uncomplimentary tracks with each other?

SAME:

The product

The team/company

The Goal

DIFFERENT:

The job

The how, when, where, who…

The mindset

target

Since I worked first in marketing then in sales in the wine industry, I’m currently fascinated with seamlessly tying the two halves together to function as a successful, profitable wine sales & marketing unit.  With input from colleagues and customers, I look forward to a thoughtful and provocative conversation that offers a basic and varied set of solutions here.  Digital marketing, social media and e-commerce have changed the way we shop, buy,  research and share. Internet opportunities, apps and experiments pop up and multiply quickly so I look forward to evaluating them for the wine industry here as well.

Your comments are essential.

Thanks for participating.

PS.   In the series to follow, data from the Forbes article that also referred to sales & marketing as Mars & Venus (an apt comparison) will be posted and referenced with valuable details about marketing lead generation and sales response time.

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WnVCover

A giant thank you to my esteemed colleagues, wine lover bloggers and interested spectators who have watched with interest, fanned up with passion or snickered with disbelief about the “Banned in ‘Bama” issue turned campaign that peaked as the summer was pedaling to its end.

President of Hahn Estates, Bill Leigon, also passes on his gratitude and respect for the online wine media, bloggers and social media he’s praised for years  in the latest Wines and Vines Guest Editorial. It is likely too small to read here…but I wanted you to know what you’re looking for in case you come across it in the industry magazine.

WnVStory

Another example of social media’s power in action.

Cheers.

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The wine community has stepped up and assembled a program for bloggers to join the 2nd annual Wine Bloggers Conference in the USA this July with a fund to support bloggers who couldn’t otherwise get there on their own.  Who cares?  I’m thinking anyone who has a forward looking glance.  Anyone who is interested in an alternative, progressive, supportive wine industry.  Anyone who likes the democratic, grassroots, widespread distrubution of influence when it comes to wine, wine knowledge and wine information.    

If you are a qualified (wine) blogger and  interested in applying for a bloggership, click here.

Generally, there is a community of us that believes that we are all better served when the best of us are contributing to the industry.  We have met many a wine, food and lifestyle blogger that writes, learns and contributes value to the wine bloggosphere and can’t afford to attend the WBC this year.  Whether it is  the economy or the naiscent atmosphere of the blogging industry, we cannot let this diverse, pervasive and exciting medium die under our watch.  

Have you already donated?  If not, why?  Click here.  

wbcscholarship-fund1

Hahn Estates is donating to support blogger attendance, and so is St. Supery.  There are many other wineries and wine industry companies in tow.  If you have not heard about or attended the WBC, or listened to the conversation on the Open Wine Consortium or attended W.I.T.S or heard about the wave of Social Networking, there is some catching up to do.

Panelists for the Fund include:

Thea Dwelle @winebratsf – wine blogger and social media champion

Megan Riley Kenney @sonadora – wine blogger

Liza Swift @brixchick_liza – wine blogger

Joel Vincent @joelvincent – wine industry professional and Wine Blogger Conference Organizer

Catie McIntyre Walker@catie – wine retailer and wine blogger

Ward Kadel @drxeno – wine blogger West Coast Ambassador, WineLog.net

Find out more.  Donate or apply.  Then tell your friends.  You’ll be glad you did.

Cheers!

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Food & Wine Porn

chocoheartI’ve been learning a lot lately about what I do (always learning more with wine), where I’m going, and the work-life balance along the way.  Something else I learned about myself:  I’m into Food & Wine Porn…my wino, foodie, bacon loving friends will know exactly what I’m talking about.  The rest of you can guess…or perhaps smirk at my noob status in this strange new world.  For example, now I can get a visceral, mouth-watering reaction not just from smelling divine foods as they are prepared, I can also have these reactions when people just talk about it…and even show me pictures.

fritto-misto

Precious complaints aside re: terrible service or hospitality in the Valley, I’ll never stop and will likely increase my love for food, wine and the pleasure of enjoying those in the company of great friends and family.  With that said, it seems like the perfect opportunity to share my latest Food & Wine porn site with you…and some of her selections…oh man.  Just check these out and tell me you don’t want some!

winencheese

Juggling that work-life balance and living in the world of food and wine reminds me to savor…the flavors, the moments, the company.  All she needs now is the bacon.  Thanks PinkPeppercorn.

Photos courtesy of Gail aka ThePinkPeppercork…on flickr.

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Winemakers and Vineyard Managers are the artists and magicians in our industry.  Yes, they call on science a great deal too.  And their alchemy yields a precious libation revered and exulted in rituals both daily and sacred; from the family meal to religious rites.

We honor their time in the vineyard, the cellar and the lab and always want more of them.  Their unique perspective, experience and connection to the vine practically makes them our only and best channel into the mysteries of our wine experiences.  Coming together and sharing is already a precious gift of presence;  add wine to the experience and there is an immediate physical in-the-moment awareness that heightens the sharing.  Simply and truly connecting.

Social networking is that experience, increasing your opportunity for connecting in meaningful and substantial ways.  There are many examples in business online, but look to no other proof than that of Barak Obama’s campaign.  While engaging Americans with all the traditional campaign tools, “It super-charged those traditional methods with the best online strategy ever employed in a national campaign…”  (see TechPresident). The online experience is the channel primed for growth, value, contribution and community in the wine industry.  A direct interface both massive and intimate for communicating story, images, video, events, and the science and artistry of making wine to the people all over the world who love wine.

It comes down to relationships.  Marketing and Social Networking have the tenants of relationships, community, connecting, engaging (and user generated content), thanks to Web 2.0 that make it successful.  By now, many SMO folks are tired to those terms, but they hold true.  The technology allows people to connect on platforms and groups like LinkedIn, the Open Wine Consortium and facebook.  And the in-person connection that these social groups afford may be accelerated and made meaningful in a world where corporate giants are depersonalizing more of our consuming experiences.  Finding restaurants, bookstores, wine shops and grocery stores where you meet the owner, know the manager and connect with the sales person are all but gone.  And it was those connections cultivated over time that made the experience rewarding, serving not just our purchasing needs, but our extended human interaction needs across our community.

Enter social networking.  Across vast populations all pressed for demands on their time, money and energy, we can find ways to connect with like-minded individuals and groups.  We may also share information, stories, reviews, experiences, events and eventually, in person, a bottle of wine.  Wineries (their winemakers, vineyard managers, owners) have an opportunity to connect with the online wine world, including consumers, wine bloggers and a variety of Web 2.0 wine companies, all of whom are crazy-passionate about wine and wine people.  Wineries have the opportunity to contribute to the community, add value and participate in the most effective means of growing business: giving more, delivering more, leading more, where becoming an industry leader means building a model in our industry for business relationships across the world of wine consumers.  And connecting even for a few precious minutes a day or each week with the artists/scientists of the vine, the winemakers and vineyard managers would be an amazing gift of a relationship that wineries may share.

It is an exciting time in the wine world.

pouringwine

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