For 8+ amazing years, I have worked in the wine industry, starting in the Clos Pegase tasting room as Assistant Manager. With an opportunity to learn more with Hahn Family Wines, I jumped at the invitation to work my way through Marketing, (competitions, event production, brand launches, POS material creation & editing, trade & consumer tastings, presentation building, distributor management and social media) when I became the first named Social Media Director for a winery in 2008. My title then was New Media Marketing Director as Social Media wasn’t yet a subset in the marketing world, but working online and to develop digital content (I produced, wrote & directed videos, blogs & photos) was certainly a fast growing niche where we built brand presence and a devoted and vocal following. In 2009 another move brought me into the (wholesale) Sales world for HFW where I worked my way through the retail chain channel (BevMo!, Cost Plus, etc.) key accounts, regional accounts and finally National Accounts (on premise restaurants & hotels). Learning about the wine wholesale business, distributor channels, Travel Brokers (servicing airlines and cruise lines) I continue to meet fantastic people who love the wine industry as much as I do. Thanks for being here. Please add your thoughts to our community of industry insiders.
One of my Favorite 30 second pieces for Cycles Gladiator features their winemakers in their element ( I produced and co-edited this in 2007):
Level I Sommelier Certification Program 2011
Level I Cicerone™ Certification Program 2013
University of Southern California (Trojan)
B.A.: School of Theatre and Film
M.F.A. School of Theatre
You can see more at www.HahnWine.TV
Bill Leigon , President , Hahn Family Wines says:
“Lisa is a very dedicated person who works tirelessly towards perfection. She is detail-oriented and an incredibly creative person. Most importantly to our organization she is goal oriented. Once given the goal she attacks the project we great zeal.” May 18, 2008
Paintings in my header are posted with gracious permission from the artist: Layla Fanucci.
Photo images of me: Kirk Haverkamp (2008)