Posts Tagged ‘ZAP’

I like the combination of Educational Sessions for the Wine Trade, paired with Trade and/or consumer tastings the way ZAP and Wine 2.0 programmed over the last few days.   These smaller opportunities to connect and learn from other successful wineries or wine businesses is both valuable for guiding and directing our business as well as helpful and refereshing for the obvious networking opportunities.


Thanks to Smoke & Anitra Wallin, Abdi Humphries, and the rest of the Wine 2.0 company, I was honored to moderate a Social Media in  Marketing panel for ZAP.  Along side Joel Vincent (of Open Wine Consortium, Wine Bloggers Conference and now VinTank) and Lesley Russell (VP of Sales & Marketing DTC at St. Supery), we chatted with attendees, outlining social media practices, especially in the wine industry including visibility, ROI and authenticity online.

Two other sessions at ZAP/Wine 2.0 talked first about Compliance Issues with tools, strategies and solutions to address wine industry challenges.  The final session was led by Lesley Berglund presenting, frankly fascinating findings from a study Benchmarking Direct to Consumer/Wine Club practices.  The study  illuminated statistics outlining the best practices that the most successful wine club practitioners exercise.  It is this kind of analytical study, sharing and strategic collaboration that makes great consumer experiences wherever they happen.  Dry for most, perhaps, but I am pretty excited about conversations and learning more about new, improved and best practices across the wine industry.

And the best part?  After the focus and exchange on best practices, we all connect and share the fruits of all the labor.  Either way, isn’t that what it is all about?  I’ll be sharing the follow up information on the DTC Benchmarking Practices and Compliance links here as well when I receive them.

wineglassesWine 2.0 panel photo courtesy of Smoke Wallin.


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zap1Good Eats and Zin on Thursday night gave me another opportunity to enjoy my work while NOT sitting at my desk.  Likewise I met a few new bloggers, tweeters and winemakers.  Some favorites of the evening include winemaker Doug Hackett from Dogwood Cellars, chef, owner, Greg Cole from Napa’s Celadon, tweeters: @theBeerWench, @robin_g and @luvschandon.  These meetings and events are the reason Social Media is a complete and total redemption for computer technology.  Far from separating and isolating, this tech is bringing people and ideas together in exciting ways.

While I participated in 2 of the 3 days of ZAP, including attending 3 interesting wine industry “best-practices” sessions on e-commerce, social media and direct to consumer business, I will miss the consumer tasting where wine 2.0 will host a bloggers lounge.  In a designated area at the tasting, bloggers will be able to blog and tweet with free internet access.  I must say, I am very much looking forward to those blog posts.


I’ll have more follow up on the sessions including the social media session I moderated with 2 impressive experts I asked to be on the panel:  Lesley Russell, Vice President of Sales & Marketing, DTC for St. Supery and Joel Vincent, founder of OWC, producer of WBC and co-founder of VinTank.  Stay tuned…it’s been a week!


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This press release is from the ZAP/Wine 2.0 Tasting.


Wine 2.0, the innovator in social networking and events in the wine industry (www.winetwo.com) and ZAP, Zinfandel Advocates & Producers (an organization of Zinfandel wineries and Zinfandel consumer enthusiasts, http://www.zinworld.org and http://www.zinfandel.org), invites you to participate in “Winery Best Practices,” an education session on January 30, 2009 at Ft. Mason in San Francisco and the “Bloggers’ Lounge” at the tasting on January 31, also at Ft. Mason.

The seminar has three sessions:
1. Winery eCommerce: 12:00-12:45 pm – A panel moderated by Jeff Carroll of ShipCompliant on best practices and new tools for e-commerce success in 2009.

2. Winery Social Networking: 1:00-1:45 pm – A panel moderated by Lisa De Bruin of Hahn Family Winery with lessons on best practices for social networking in the year ahead.

3. Building a Great Consumer Direct Organization: 2:00-2:45 pm – A presentation by Lesley Berglund of WISE Academy on best practices in direct-to-consumer programs with lessons learned from industry research covering the past 18 months.


Sessions will run for 45 minutes each (with a 15 minute break between sessions) starting at 12 noon on January 30 in the Building “D” Theater at Ft. Mason. Up to 300 winery professionals are expected to attend. 40% of ticketing proceeds go towards ZAP’s Education Programs.


When: January 30-31
Sessions: First session kicks off at 12:00 pm January 30th
Bloggers Circle: 10:00 am – 5:00 pm January 31st
Where: Fort Mason Center Bldg. D San Francisco, CA 94123
Ticket Price: Each Session, $35 (can be purchased individually)

All inclusive, $90 (almost 15% savings)

Order Tickets: www.winetwo.eventbrite.com

Wine 2.0 and ZAP are also sponsoring the first “Bloggers’ Lounge” at the ZAP Tasting on January 31, in conjunction with Wine 2.0 Cornerstone Sponsor Hahn Family Winery. The Bloggers’ Lounge is a living room style Wi-Fi lounge for online writers to sample wines from the several hundred Zinfandel wineries participating at ZAP’s annual event. Bloggers will be able to create and upload real-time tasting notes for their blogging and twittering readership. There will be two Bloggers’ Lounges, one each at the far end of the piers in the Herbst and Festival Pavilions, beginning at 10:00 am and extending through 5:00 pm.

To participate in the Bloggers Lounge, e-mail your RSVP with contact information to abdi@winetwo.com.

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