Good Eats and Zin on Thursday night gave me another opportunity to enjoy my work while NOT sitting at my desk. Likewise I met a few new bloggers, tweeters and winemakers. Some favorites of the evening include winemaker Doug Hackett from Dogwood Cellars, chef, owner, Greg Cole from Napa’s Celadon, tweeters: @theBeerWench, @robin_g and @luvschandon. These meetings and events are the reason Social Media is a complete and total redemption for computer technology. Far from separating and isolating, this tech is bringing people and ideas together in exciting ways.
While I participated in 2 of the 3 days of ZAP, including attending 3 interesting wine industry “best-practices” sessions on e-commerce, social media and direct to consumer business, I will miss the consumer tasting where wine 2.0 will host a bloggers lounge. In a designated area at the tasting, bloggers will be able to blog and tweet with free internet access. I must say, I am very much looking forward to those blog posts.
I’ll have more follow up on the sessions including the social media session I moderated with 2 impressive experts I asked to be on the panel: Lesley Russell, Vice President of Sales & Marketing, DTC for St. Supery and Joel Vincent, founder of OWC, producer of WBC and co-founder of VinTank. Stay tuned…it’s been a week!
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Posted in blogging, California wine, Hahn estates, lifestyle, marketing, tech, Twitter, tagged Hahn estates, Wine 2.0, ZAP, zinfandel wine on January 12, 2009|
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This press release is from the ZAP/Wine 2.0 Tasting.
Wine 2.0, the innovator in social networking and events in the wine industry (www.winetwo.com) and ZAP, Zinfandel Advocates & Producers (an organization of Zinfandel wineries and Zinfandel consumer enthusiasts, http://www.zinworld.org and http://www.zinfandel.org), invites you to participate in “Winery Best Practices,” an education session on January 30, 2009 at Ft. Mason in San Francisco and the “Bloggers’ Lounge” at the tasting on January 31, also at Ft. Mason.
The seminar has three sessions:
1. Winery eCommerce: 12:00-12:45 pm – A panel moderated by Jeff Carroll of ShipCompliant on best practices and new tools for e-commerce success in 2009.
2. Winery Social Networking: 1:00-1:45 pm – A panel moderated by Lisa De Bruin of Hahn Family Winery with lessons on best practices for social networking in the year ahead.
3. Building a Great Consumer Direct Organization: 2:00-2:45 pm – A presentation by Lesley Berglund of WISE Academy on best practices in direct-to-consumer programs with lessons learned from industry research covering the past 18 months.
Sessions will run for 45 minutes each (with a 15 minute break between sessions) starting at 12 noon on January 30 in the Building “D” Theater at Ft. Mason. Up to 300 winery professionals are expected to attend. 40% of ticketing proceeds go towards ZAP’s Education Programs.
When: January 30-31
Sessions: First session kicks off at 12:00 pm January 30th
Bloggers Circle: 10:00 am – 5:00 pm January 31st
Where: Fort Mason Center Bldg. D San Francisco, CA 94123
Ticket Price: Each Session, $35 (can be purchased individually)
All inclusive, $90 (almost 15% savings)
Order Tickets: www.winetwo.eventbrite.com
Wine 2.0 and ZAP are also sponsoring the first “Bloggers’ Lounge” at the ZAP Tasting on January 31, in conjunction with Wine 2.0 Cornerstone Sponsor Hahn Family Winery. The Bloggers’ Lounge is a living room style Wi-Fi lounge for online writers to sample wines from the several hundred Zinfandel wineries participating at ZAP’s annual event. Bloggers will be able to create and upload real-time tasting notes for their blogging and twittering readership. There will be two Bloggers’ Lounges, one each at the far end of the piers in the Herbst and Festival Pavilions, beginning at 10:00 am and extending through 5:00 pm.
To participate in the Bloggers Lounge, e-mail your RSVP with contact information to firstname.lastname@example.org.
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