Posted in 12Seconds.tv, blogging, California wine, Hahn estates, inspiration, life, lifestyle, marketing, online community, online marketing, Twitter, wine tasting, tagged 2009, New Year on December 28, 2008|
6 Comments »
- Taste more wine
- Share more wine
- Learn more about wine
- Buy more wine
- Sell more wine
- Gift more wine
- Enjoy more wine
- Discover more wine
- Diversify my taste in wine
Welcome to my short list of goals for 2009.
With enough time off to unplug and enjoy friends, family as well as rest and recharge, I continue to come back to the precious value in meaningful connections. Those connections happen every day in person but also they happen online. This blog’s connection to you is high on my list of meaningful connections. Twitter and 12Seconds also grant me invaluable connections to friends, information and more people expanding my horizons.
Wine is a kind of glue or lubricant or artistic moment shared between people that toasts the height of connection and sharing. Ok, yes, perhaps I’m overly sentimental; it is the holidays and the meaning in my days and in my relationships is something I value above anything else. Sentimentality is bound to creep in.
So in 2009 I am committed to hosting more Bloggers Tasting Forums (watch for them among many wineries and also from Hahn, coming in March) as well as another kind of Tasting Forum: A Comparative Tasting among F&B types. The original idea comes from Shannon Marshall (@perthgirl) in New York City. It is meant to be something like the Bloggers Tasting Forum but co-hosted by the winery and the restaurant, bar or other venue with groups of wine buyers, wine directors, sommeliers, Food & Beverage Directors, etc. for the purpose of connecting, tasting, learning… It is in development, so I’ll fill in more details soon. Thea Dwelle (@WineBratSF) has continued to do a lovely job talking about blogging and the wine industry as well as Mutineer Magazine, spreading the word and appreciation for the Bloggers Tasting Forum. It is an idea catching on my many places in various incarnations.
Its impact is about word of mouth: “Wine Bloggers are the new way of providing word of mouth marketing.” said Ms. Dwelle. And many of us have read Malcom Gladwell’s The Tipping Point: “…it is safe to say that word of mouth is – even in this age of mass communication and multimillion dollar advertising campaigns – still the most important form of human communication.”
I invite you to join me in at least one of the goals listed above. I look forward to raising a glass and connecting with you as well.
Happy New Year…and cheers!
Read Full Post »
Posted in blogging, California wine, diving, Huffington Post, imagination, inspiration, life, lifestyle, online community, web 2.0, web20expony, tagged Arianna Huffington, Tim O'Reilly, video, web 2.0 on December 12, 2008|
Leave a Comment »
Vodpod videos no longer available.
Read Full Post »
Posted in blogging, California wine, california wine. california wines, lifestyle, marketing, online community, online marketing, santa lucia highlands, wine tasting, tagged bloggers readership, Wine blogs on December 10, 2008|
2 Comments »
A couple very brief points based on our conversations at the first Bloggers Tasting Forum and on comments posted since (We hope you and many other bloggers will join us next time, 1WineDude; the Forum is completely open).
It is essential that we connect blogs, bloggers, and the conversation happening on-line to the greater wine loving public. The folks that aren’t interested in paying for or even picking up a mainstream wine magazine because it doesn’t connect with them…but ARE looking for something else, something interesting, something witty, educational, true, accessible, different, bizarre, fun, passionate, joyful, engaging. Judd Wallenbrock (Humanitas Wines and Michel Schlumberger) said it beautifully here: “My experience to date is that bloggers tend to evaluate and write about a particular winery, one at a time, rather than a cattle call of wines. To me, this is a deeper, more intimate evaluation of the brand, not just the wines. ”
Blogging is already more than we ever could have imagined and I would bet it will continue on this trajectory to places we still can’t imagine. Isn’t that the edge, the treat, the pleasure we all get from reading blogs? The understanding that no one has really bought these blogs and anything might be said, anything might happen based on the sometimes radical ideas and conversations that happen here? So as Caveman said: Post Early, Post Often. And engage one new reader a day, or per week or how ever you can. But connect the non-digital folks to something they are missing but didn’t know they were looking for.
Thanks Mutineer for doing that in your third issue here. “Blogs You Should Be Reading”:
Read Full Post »