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Archive for the ‘wine lovers’ Category

SMicons2Now that social media in wine and hospitality seems mainstream, facebook fan pages are de rigeur, and the twitter, flickr, fb, digg, etc. logos are plastered everywhere, there’s something significant missing in the translation of the message on connecting.  Referring back to the cocktail party analogy, would you host a party and not be there?  Invite guests to your home to connect and entertain them and leave everything up to a catering staff for interacting with your guests?

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I sure hope you answered no to both questions.  If you did, why on earth would you launch a social media program and issue automatic direct messages to your guests?  Why would you post generic, monthly or weekly messages (imagine a PA system a la high school) announcing, shouting at people something they didn’t ask you about?  Do you understand the concept of real conversation?  If I come to your home, I’m excited to see YOU…and if you have the butler answer the door, the bartender entertain me and the cook tell me loads of information, guess what…I’m probably not coming back.  Nor will I tell my friends anything positive about that experience.

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Maybe you’re mislead by the cold, technological tool in front of you…your laptop (i-phone, Storm, whatever).  What you must not forget is that there are real, flesh and blood, passionate people on the other end who love wine, hospitality, their friends, family, travel, SCUBA, or whatever FAR more than they love your bottom line.  While technology extends our reach by several orders of magnitude greater than we can imagine, you cannot lose your sensitivity, your listening skills, your inter-personal talents in the hopes of automating connection.  Businesses hoping to increase their business without getting involved, asking questions, caring and listening are doomed to fail, and fail on a large scale in public.

Our friend @winebratsf is right.  And she is doing businesses a service by letting them know what she wants and why she’s there.  Many people I know just “unfollow” a business that gets impersonal, automated or uninteresting.  If you can’t make the personal investment in the relationships, you are in the wrong place.  Give more than you get.  Provide value.  Care.  Share.

What do you think?

Thanks for reading.  Cheers!

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Giant strides are very exciting.  In our industry, a slow, seasonally affected, growing, pressing and aging pace sometimes takes over and causes our progress to lag a bit behind faster moving industries (tech, TV, advertising…to name a few).  So when the wine industry makes a leap, it generates a wave impossible to ignore, exciting to watch, and exhilirating to participate in whenever you can.  This summer in particular, Social Media in Wine Marketing has taken that giant stride, nay leap forward opening up imagination, possibility and interactive wine marketing experiences new in the wine world.

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Contributing to the leaps forward upto and including the summer of 2009, credit must go to the Wine Bloggers Conference, Twitter Taste Live, The Open Wine Consortium, the Bloggers Tasting and Planting Forums to name a few; accessible, frequent, groundbreaking online interaction between wine lovers, wine bloggers and the wine industry building a critical mass, connecting technology with everyone and anyone with a passion or passing interest in wine.  Then there is the Murphy-Goode, Really Goode Job campaign.  Regardless of what you think about the job (temporary, contractually a quagmire, and possibly vague in its mission) or the campaign (missing some basic social media fundamentals, mysterious in its process, depersonalized), the gimick of the search has splash landed as one of the top 10 topics we wine bloggers talk about.  Some of my favorite Wine Bloggers were on the MG top 50 list (some are still on the top 10 list).  Add to that the VinTank promise to donate $100K in Social Media strategy consulting if Murphy-Goode selects one of the VinTank 4+ and the buzz has gone viral.

LesOpportunity abounds.  And I gotta say that the coolest crest of this wave in Social Media evolution this summer in our industry, in our little Wine Valley has to be St. Supery (and specifically, Lesley Russell’s work) choosing to search, strategize and carve out a position for a highly experienced full time Social Media director to fortify their marketing team. The shift to new media is now working from within the wineries, connecting with and hiring people from a food, wine and social media background. Smart?  Hell, yeah.  Without the gimmick but with a thorough sifting and months of their own experience, St. Supery jumps in the rest of the way.  Their resume of social media history from 2008-2009 includes Lesley Russell speaking on panels (including the ZAP/ Wine 2.0 Social Media Panel and the DTC Summit Panel, “Relationship, Relevance and Results”), Twitter Taste Live wine tasting, a Bloggers Tasting Forum, multiple-avid participants on twitter, real facebook fan page development, and a series called “The Divine Wine Encounter” for trade wine folks.

So we’re talking about St. Supery’s newest hire, Mr. Rick Bakas.  I can’t wait to see what happens now…And I couldn’t be

RBakasmore delighted for St. Supery, the Bakas family and for Napa Valley and the wine industry.  In their continuing leadership in social media marketing, I’m excited to watch them execute a thoroughly thoughtful strategy with great wine, talented people on their team and a tremendous growing network of real and virtual fans.  It also may mean that social media/wine lovers will have a winery to call home in the Napa Valley, a headquarters to start or finish their wine quests…and a place that gets the brilliance and social value of the technology that connects us.

As if we needed an excuse to raise our glass, these are exciting times.  Cheers!

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Because he can.
Because he does.

And because he has mad Web 2.0, Social Media and interpersonal skills:

Vote For the DirtySouthWine

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Looking forward to this wine meets social media in practice study…and how it turns out!

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IF you thought you knew what the Bloggers Tasting Forums were all about, you may be surprised by the next in a series of Blogger/Winery meet ups.   Next month Hahn Estates is dedicating approximately 1.6 acres as “The Bloggers Block”.  The prime vineyard in the Santa Lucia Highlands appellation will be planted throughout May.  Bloggers attending the Tasting & Planting Forum in May will also plant their own vine in the Bloggers Block.  The opportunity to learn, explore and share wine experiences I believe not only adds to our wine-ophilia, but more than almost any product, wine brings people together to learn, share and explore more.

Some thoughts from Bill Leigon, President of Hahn Family Wines on creating the Bloggers Block (which I hope will aka “Writers Block”).    Here Mr. Leigon talks about how the Bloggers Block came about:

We had done a special incentive trip for our distributors a few years ago where the winners came to CA and got to plant their own PN vine with a plaque on it.  In addition there has long been a history of certain wineries allowing consumers (usually wine club members) to “own” a vine.  They join the club and buy a case of wine from their vine.  One day while talking to Andy he mentioned that we had 1.6 acres or so on the knolls in Smith Vineyard that we could plant.  In our interactions with the blogging community I learned that they are wine savvy and very interested in learning about wine.  Great wines start in the vineyard.  What better way to learn than to help plant a vine, take part in the process and follow the development of your vine over time.

This Bloggers Forum will be Hahn’s second such blogger event.  Other wineries (St. Supery) have followed suit hosting bloggers for information and education and sharing.  A few more thoughts from Bill Leigon:

p70400461Thus we are not selling anybody anything and I thought this would be a great way to enhance our outreach while providing a valuable educational experience.  I believe that the blogging community is a vital part of the future of the industry.  In the many debates of what is or isn’t ethical in regards to the winery/wine blogger relationship what seems clear to me is that the best, most ethical thing we as a winery can do is provide the blogging community with quality products, quality information and quality wine experiences regardless of race, sex, color, creed or brand of wine.  We are using our vineyards because that’s who we are.  I believe that the more the blogging community learns about wine, the better it is for all of us.

Bill Leigon gets wine and he also really gets social media:

It is a vital connection; just like the winery/wine writer connection; the winery/wine buyer connection; and of course the winery/consumer connection.  It does us no good to create great wines if no one knows about it.  I just can’t drink that much.  The wine business is a relationship business.  We must create an emotional connection to our consumers.  We do that through many means and I believe Social Media is a major part of creating that connection.

hahn-n-glasses2When I was a young salesman starting out I received advice that I have never forgotten.  The VP of Dreyfus-Ashby said to me, “Bill, the wine business is a relationship business.  You sell one bottle of wine to one person, one at a time.”  I didn’t know what he meant then, but I learned over time.  The internet and Social Media allow you to do that only it accelerates the number of people you can reach to a degree that I can’t even comprehend.  It allows me to establish a relationship and an emotional connection to someone in Germany that I have never met face to face.  It allows me to create connections with multiple people in multiple countries simultaneously and in a very personal way.

Yep, pretty much.

Cheers.

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Yep, another beta tester:  The American Winery widget is working its way into California Wine Life.  While I talk more about the wine industry here and I don’t review wines, I certainly enjoy them with friends, family and co-workers…hey, it’s my job!  So I’m happy to share with you my favorite finds.  Put it this way:  I have access to a different set of people and information.  Yes, that impacts the wine I enjoy and if I can share the fruits of a great winery with you…along with some inside information, isn’t that cool?  AND, you can get the wine fast and easy…

So what do you think about the widget:  Its features, functionality and form?

Other blogger friends trying out the WineCliq: RickBakas.Com and 1WineDude.

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A cloud post:

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First class, Lesley Russell, St. Supery, Napa. Forward thinking, bloggers wine tasting II, Sauvignon Blanc, Moscato…bacon.  Gathering names, Chris Parker, and guilty pleasures, Brittany Spears, Scissor Sisters, Justin Timberlake, Michael Jackson, Journey and Barry Manilow!?  Sunshine, old oaks, vineyards, bud break, Dollarhide, Cabernet Sauvignon, photos.  Soil, vines, rows, Josh Antsey, sleepy, fuzzy, friendly, fabulous, knowledgeable, funny.  Gracious, supportive, amazing leadership, Michaela Rodeno, Emma Swain, smiles and the Boos. GG.  Bloggers gather.  Hugs.  Tweets.  Twitpics.  Representing Napa, Contra Costa, San Francisco, Sonoma, Santa Clara, Alameda, food and wine.  Fig trees, fruit trees, farming, Fish Friendly, Green.

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Tasting Gallery, bottles, glasses.  “What is this?”  “That’s a spit cup, Shana.”  “What’s it for?”  “Never mind.”  Josh leading, bloggers tasting.  Semillion, 100%.  Sarah Jones, sweet.  Wine Club line up: Malbec, Cabernet Franc, Merlot, Petit Verdot: rich, complex, friendly, Napa, more please.  GG. Reds.  Winery exclusive. 650 cases.  Photographs, laughter, sharing.  Limited editions.

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Chef Ron Barber, specialties, fallen goat cheese souffle.  Cherry tomatoes.  Out side, under the oak.  More tweets.  Lunch, Game Hen, Elu, red blends, more sun.  Cheers!.  Greens, fresh french bread, olive oil, red, Cabernet Sauvignon.   Cheeses, flowers, French, dessert, Chateauneuf du Pape.

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Nothing I could have written would have been anywhere near as eloquent, graceful and prefect as that day.

My fellow bloggers, however, will have collectively communicated through their posts.  Check them out listed below:

Janesta: Brix Chicks

Jim White: NapaMan

Liza: Brix Chicks

Russ Beebe: WitiCulture: Wine Hikers Blog

Shana Ray: Not Yet Out on VHS

Thea Dwelle: Luscious Lushes’

Trevor & Karen Jonas: UnCork 29

Ward Kadel: WineLog

Xandria: Brix Chicks

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Great crowd, fantastic wines, cool mix up of technology and of course…this very social event: that was the basic recipe for Thursday’s Wine 2.0 Tasting.  The tweet-stream of the evening played high above the crowd.  Video screens and projectors with various content were in every row.  But I think my favorite part has to be the bloggers lounge.  Here, Wine 2.0 is working to set aside space for food & wine bloggers to do what they do right there at the event.  Of course no one wants to spend a whole tasting attached to their keyboard when there is wine to enjoy…but the possibility of connecting a few readers with the bloggers experience in real time, maybe some photos and a couple quick wine reviews, sounds like a great blend of technology and  current, relevant stuff.  My next hope is that consumers at the tasting have enough exposure to the bloggers at the event and have the opportunity to connect with the wine bloggers and their content.

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The greatest value I see in creating a space for the bloggers at these events, in addition to acknowledging their passion and contribution to the wine loving world, is to connect them with consumers and fellow trade to increase exposure and readership.  I think the next easy step is to include links to the attending bloggers’ web sites. Their content continues to be entertaining, interesting, educational and valuable to wine consumers…and did I mention wine blogs are free?  They can help cover wines attendees weren’t able to get to or couldn’t remember.  Their coverage of the event seems to me to be an obvious way to reconnect with the wine tasting experience, the wineries and the wine bloggers who were there.

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There are always more wine blogs to check out.  My blog roll to the right here is continually getting longer and their content keeps getting better.  There is so much variety that I’m sure you’ll find one to suit your taste.  Check out a wine blog now.

Cheers.

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