Because he can.
Because he does.
And because he has mad Web 2.0, Social Media and interpersonal skills:
Vote For the DirtySouthWine
Looking forward to this wine meets social media in practice study…and how it turns out!
Posted in blogging, California wine, imagination, inspiration, lifestyle, marketing, online community, online marketing, red wine, review, Wine 2.0, wine lovers, wine tasting, wine video, tagged wine marketing on May 7, 2009| 5 Comments »
Posted in blogging, California wine, california wine. california wines, lifestyle, marketing, online community, red wine, review, San Francisco, tech, Twitter, web 2.0, wine lovers, wine tasting, tagged Wine 2.0, wine bloggers on April 4, 2009| 5 Comments »
Great crowd, fantastic wines, cool mix up of technology and of course…this very social event: that was the basic recipe for Thursday’s Wine 2.0 Tasting. The tweet-stream of the evening played high above the crowd. Video screens and projectors with various content were in every row. But I think my favorite part has to be the bloggers lounge. Here, Wine 2.0 is working to set aside space for food & wine bloggers to do what they do right there at the event. Of course no one wants to spend a whole tasting attached to their keyboard when there is wine to enjoy…but the possibility of connecting a few readers with the bloggers experience in real time, maybe some photos and a couple quick wine reviews, sounds like a great blend of technology and current, relevant stuff. My next hope is that consumers at the tasting have enough exposure to the bloggers at the event and have the opportunity to connect with the wine bloggers and their content.
The greatest value I see in creating a space for the bloggers at these events, in addition to acknowledging their passion and contribution to the wine loving world, is to connect them with consumers and fellow trade to increase exposure and readership. I think the next easy step is to include links to the attending bloggers’ web sites. Their content continues to be entertaining, interesting, educational and valuable to wine consumers…and did I mention wine blogs are free? They can help cover wines attendees weren’t able to get to or couldn’t remember. Their coverage of the event seems to me to be an obvious way to reconnect with the wine tasting experience, the wineries and the wine bloggers who were there.
There are always more wine blogs to check out. My blog roll to the right here is continually getting longer and their content keeps getting better. There is so much variety that I’m sure you’ll find one to suit your taste. Check out a wine blog now.
Clearly I’m pissed…annoyed, perhaps. Actually embarrassed. As tweeted earlier today, I took friends, a wine blogger from SF and a Food and Beverage manager from New York (this is all context) on a spontaneous wine tasting day in our beautiful Napa valley. Sunday morning seems to be one of those days that begs for bubbles. We headed north to Domaine Chandon. The rain, the fog, the day was, frankly, stunning. We arrived at D.C. as the prologue to start our venture into the best of Napa Valley Hospitality. Or not.
We entered the store where 3 employees chatted amongst themselves and greeted us before resuming their conversation. Heading upstairs for the tasting room, we found a place at the bar and tables ready for us. Fantastic blood oranges adorned the champagne cocktails as winter life during the mustard festival buzzed on this delicious Sunday noon. As we chatted about where we’d lunch and visit it was almost 15 minutes of waiting without a single word, glance or acknowledgment, from anyone working there. Totally invisible, we looked around, found another place at the bar for about 2 minutes before deciding we were not going to be helped in any way. Domaine Chandon was clearly too important to care. With too many choices in the valley we left. Sadly surprised at this discouraging start, we walked out past the same 3 chatting employees (greeters?) who didn’t say good bye or interrupt their conversation…yet another missed opportunity.
Generally we expect adequate service. That’s the kind of service you barely notice as it becomes part of your daily routine…basically it is the bare minimum. Occasionally we get really good or even great service or great hospitality. When we do get that kind of service, it changes our day. We talk about it …a lot. We go back. We take our friends. When we get bad service we talk about that too…but it also changes us, or at least it changes our day. Soured, disappointed, a hospitality fail is incumbent on every person working there. From the manager down to the newest tasting room hire, any guest leaving with a bad experience does so because each and every person on that team failed to do their job.
Simply put, we were ignored…for over 15 minutes. No “hi”, no “welcome” no, “we’ll be right with you”, no nothing. I would never do that to my friends coming to my home. Why would any winery let that happen? We left with me embarrassed by my choice to go to Domaine Chandon and the lack of hospitality here in Napa. I am so grateful that Elizabeth Spencer (a fabulous tasting room just across from the Rutherford Bar and Grill), and specifically, Vanessa, turned our entire experience around. With a calm ease and charm, she shared the wines and delightful conversation reminding me that a Sunday with friends in Napa Valley can be a spontaneous joy with just a little hospitality.
I’d recommend anywhere else for bubbles in Napa: both Domaine Carneros and Mumm are less likely to ignore you than Domaine Chandon. But at Elizabeth Spencer (and at Darioush, Rutherford Bar and Grill and Rubicon Estate) you’ll get at least good service, if not great hospitality. Customer service is the best marketing, hands down. For another perspective on the same visit, check out The Luscious Lushes’s Blog, or The Roger Smith Life. It wasn’t just me.