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Posts Tagged ‘Wine 2.0’

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Great crowd, fantastic wines, cool mix up of technology and of course…this very social event: that was the basic recipe for Thursday’s Wine 2.0 Tasting.  The tweet-stream of the evening played high above the crowd.  Video screens and projectors with various content were in every row.  But I think my favorite part has to be the bloggers lounge.  Here, Wine 2.0 is working to set aside space for food & wine bloggers to do what they do right there at the event.  Of course no one wants to spend a whole tasting attached to their keyboard when there is wine to enjoy…but the possibility of connecting a few readers with the bloggers experience in real time, maybe some photos and a couple quick wine reviews, sounds like a great blend of technology and  current, relevant stuff.  My next hope is that consumers at the tasting have enough exposure to the bloggers at the event and have the opportunity to connect with the wine bloggers and their content.

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The greatest value I see in creating a space for the bloggers at these events, in addition to acknowledging their passion and contribution to the wine loving world, is to connect them with consumers and fellow trade to increase exposure and readership.  I think the next easy step is to include links to the attending bloggers’ web sites. Their content continues to be entertaining, interesting, educational and valuable to wine consumers…and did I mention wine blogs are free?  They can help cover wines attendees weren’t able to get to or couldn’t remember.  Their coverage of the event seems to me to be an obvious way to reconnect with the wine tasting experience, the wineries and the wine bloggers who were there.

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There are always more wine blogs to check out.  My blog roll to the right here is continually getting longer and their content keeps getting better.  There is so much variety that I’m sure you’ll find one to suit your taste.  Check out a wine blog now.

Cheers.

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zap1Good Eats and Zin on Thursday night gave me another opportunity to enjoy my work while NOT sitting at my desk.  Likewise I met a few new bloggers, tweeters and winemakers.  Some favorites of the evening include winemaker Doug Hackett from Dogwood Cellars, chef, owner, Greg Cole from Napa’s Celadon, tweeters: @theBeerWench, @robin_g and @luvschandon.  These meetings and events are the reason Social Media is a complete and total redemption for computer technology.  Far from separating and isolating, this tech is bringing people and ideas together in exciting ways.

While I participated in 2 of the 3 days of ZAP, including attending 3 interesting wine industry “best-practices” sessions on e-commerce, social media and direct to consumer business, I will miss the consumer tasting where wine 2.0 will host a bloggers lounge.  In a designated area at the tasting, bloggers will be able to blog and tweet with free internet access.  I must say, I am very much looking forward to those blog posts.

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I’ll have more follow up on the sessions including the social media session I moderated with 2 impressive experts I asked to be on the panel:  Lesley Russell, Vice President of Sales & Marketing, DTC for St. Supery and Joel Vincent, founder of OWC, producer of WBC and co-founder of VinTank.  Stay tuned…it’s been a week!

Cheers!

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This press release is from the ZAP/Wine 2.0 Tasting.

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Wine 2.0, the innovator in social networking and events in the wine industry (www.winetwo.com) and ZAP, Zinfandel Advocates & Producers (an organization of Zinfandel wineries and Zinfandel consumer enthusiasts, http://www.zinworld.org and http://www.zinfandel.org), invites you to participate in “Winery Best Practices,” an education session on January 30, 2009 at Ft. Mason in San Francisco and the “Bloggers’ Lounge” at the tasting on January 31, also at Ft. Mason.


The seminar has three sessions:
1. Winery eCommerce: 12:00-12:45 pm – A panel moderated by Jeff Carroll of ShipCompliant on best practices and new tools for e-commerce success in 2009.

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2. Winery Social Networking: 1:00-1:45 pm – A panel moderated by Lisa De Bruin of Hahn Family Winery with lessons on best practices for social networking in the year ahead.

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3. Building a Great Consumer Direct Organization: 2:00-2:45 pm – A presentation by Lesley Berglund of WISE Academy on best practices in direct-to-consumer programs with lessons learned from industry research covering the past 18 months.

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Sessions will run for 45 minutes each (with a 15 minute break between sessions) starting at 12 noon on January 30 in the Building “D” Theater at Ft. Mason. Up to 300 winery professionals are expected to attend. 40% of ticketing proceeds go towards ZAP’s Education Programs.

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When: January 30-31
Sessions: First session kicks off at 12:00 pm January 30th
Bloggers Circle: 10:00 am – 5:00 pm January 31st
Where: Fort Mason Center Bldg. D San Francisco, CA 94123
Ticket Price: Each Session, $35 (can be purchased individually)

All inclusive, $90 (almost 15% savings)


Order Tickets: www.winetwo.eventbrite.com

Wine 2.0 and ZAP are also sponsoring the first “Bloggers’ Lounge” at the ZAP Tasting on January 31, in conjunction with Wine 2.0 Cornerstone Sponsor Hahn Family Winery. The Bloggers’ Lounge is a living room style Wi-Fi lounge for online writers to sample wines from the several hundred Zinfandel wineries participating at ZAP’s annual event. Bloggers will be able to create and upload real-time tasting notes for their blogging and twittering readership. There will be two Bloggers’ Lounges, one each at the far end of the piers in the Herbst and Festival Pavilions, beginning at 10:00 am and extending through 5:00 pm.

To participate in the Bloggers Lounge, e-mail your RSVP with contact information to abdi@winetwo.com.

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As we watch and participate in the transformation  currently taking place in the wine industry, it is exciting to watch the doors open wide.  Wine in many places in the world has been a daily part of family meals for hundreds of years.  It’s very function is about bringing us together to share and nourish ourselves.   It’s function is inclusive.

But somewhere along the way wine became exclusive.  A language developed and surrounded the product. Wine became a symbol of status instead of a daily ritual of coming together.  No longer.  Wine evangelists like Brian Duncan (Bin 36, Chicago) changed the way we talk about wine, the way we approach wine and the way we think about wine.  Meanwhile Web 2.0 and social media brought user generated content, online communities and interaction to a new level.  People are connecting, sharing and building networks that change the way we live and interact both with our computers but also with each other.

Wine is about coming together and so is social media.  The wine industry, both trade and consumers are coming together to talk about everything wine related from the root stock to the (online) sales and beyond.  People are stepping up to help create the structural network by offering virtual and real space for these wine  networks including: The Open  Wine Consortium, Wine 2.0, The Wine Bloggers Conference, WineLog, Twitter  Taste Live, Inertia Beverage Group, Wine Library TV, and many bloggers contributing regularly to the conversation on wine.

The social media & networking format proliferated by the internet means that participation is open to anyone (as long as you can get to a computer and an internet service).  Exclusive is in the process of transforming into inclusive. The Two Buck Chuck phenomenon confirmed wine as a drink for everyman and the demographic for who is buying wine has become as varied and diverse as the thousands of wines available in the US alone.

The opportunity here is for both wine producers and consumers.  Access to so many wine lovers gives wineries an opportunity to engage in this community, add value and learn from them.  We also hope that means increasing the value of a wine consumers experience with wine, and what they want,  how they get it, and so on. For consumers it means a variety of avenues to enjoy, learn about and connect with wine and wine lovers. Whether for entertainment value, for social interaction, or education, consumers have a powerful network of, well, online networks to engage with, participate in, contribute to and enjoy the wine life.

If wineries are smart, they will figure out how to join this online wine community, add value to it and participate genuinely and frequently.   I hope they do.  Marketing is changing from the billboard, shouting format where the buyer is passive, to an interactive, connecting model where people and brands overlap and engage with producers.  And what a perfect marriage wine and social media will be.  Two inclusive elements that bring people together to connect and share.

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It’s getting pretty weird out there. Well, it probably has been for awhile. So what are you going to do about it? You have some options: My least favorite and perhaps one of the most popular positions is the fetal position. Either mentally or physically, people may consider adopting a curl-up-until-it’s-over attitude. And maybe that works for some people. However, while I don’t look forward to crisis, I do recognize the opportunity for, leadership, new deals, new connections and being the carrier of light across the darkness.

Marketing, PR and all new e-marketing opportunities are bursting with possibility right now. Twitter has posted their Top 50 Tweeples (are you connected to them?), AND is partnering with Current TV (watch their amazing “Hack-the-Debate” programming of the Presidential debates posting real-time tweets). YouTube is experimenting with click-to-buy placement with Amazon.com. Blogging, Video blogging and many other forms of Social Media are exploding with popularity while corporations race to figure out how to maximize advertising in web’s social-sphere. The video version of Twitter, 12Seconds.TV is about to go public, currently in their alpha testing phase. The Wine Blogger’s Conference is completely sold out in Sonoma County with special guest, Gary Vaynerchuk this month. The list goes on as Facebook upgrades their applications and races to keep up with their users. Google is working on a browser (Chrome) that, when completed, will change the way the average Mom, Senior and student not just uses the web, but interacts with and seamlessly integrates online experiences within their lives. If you think that is dramatic, I haven’t emphasized enough how life changing all of these tools will be.

So what does all this mean to you?

You still have a minute to figure out where you will fit in. But only a minute. When New Media goes super-nova, you could be left unconnected. And thereafter, you’ll be running to catch up. Whatever your business, you must find out how you will thrive online. Meanwhile, the bottom line is still your communication and connection to your customer base. Nurture and nourish that relationship; especially during tough economic times. They will remember that and thus be even more loyal customers. A sense of connection, security and belonging is important anytime within our community; it is invaluable during these times and will go a long way in defining the quality and commitment of your online community. You’ll extend your reach and achieve greater bang for your marketing buck this way, while offering something of value to your client base. And they won’t forget that. You can’t beat being human. It’s way better than being a corporation…even if you are a corporation. (for more details on this perspective, check out this post on the Silicon Alley Insider) Then you become that light in the darkness…and that light is contagious.

I have two thoughts from Bill gates to leave you with.

“There will be two types of businesses by 2010- those that are online and those that are out of business.”

“The Internet will help achieve “friction free capitalism” by putting buyer and seller in direct contact and providing more information to both about each other.”

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California Wine: 30 Seconds of Wine 2.0 Live from New York City

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If you’re a winery or have anything to do with selling wine, you had better know about the web. And I mean more than just e-mail. Because right now, there are hoards of tech-savvy 20 & 30 somethings who LOVE wine almost as much as they love technology.

So if you’re not optimizing, twittering & friend-ing people on LinkedIn, FaceBook or Wine 2.0, AND following TTL (aka Twitter Taste Live …for wine & tech geeks alike), you may as well be…under a rock. But I suppose if you’re reading this, you’ve been acquainted with the Social Media platform. It is here to stay in a BIG way.

Find out more NOW.

View my page on Twitter Taste Live

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