Who doesn’t love a big wet sloppy kiss every now and then? Oh good grief: perhaps it is a wild frontier in the wine industry with the emergence of Web 2.0. It isn’t easy trying to figure out where wine industry, wine/web 2.0 companies and wine bloggers all fit in together and how they fit together. But no one can deny the direction and the trend toward web 2.0 participation in social networking, wine consumers and wine technology businesses. Yes, I’ve covered parts of this topic before (Wineries and Bloggers). And there is something to add to this conversation based on recent blows, insults and online conversations between old media and wine bloggers.
Frankly, I’d like to see wineries sponsor wine bloggers to get to the WBC. I may end up in hot water for saying this, but I believe the community will benefit if the experienced, contributing, talented bloggers are in the room (and not just the ones who can afford to be there). And why not? Why shouldn’t the wine industry invest in the blogging industry as a whole. It certainly isn’t going anywhere. Do we want honesty? Sure. Transparency? Of course. So let’s set it up that way. We’ll need the voices of capable, committed of bloggers (or blobbers) with talent and integrity. Fortunately, I don’t think it will be too hard to find those wine bloggers.
The last paragraph was an excerpt from a comment I posted on DirtySouthWine ‘s blog. I continue to think there is value in wineries and bloggers working together to increase the flow of information, education and all that is extraordinary about the wine experience to consumers and anyone passionate about wine. Initially I approached Joel Vincent regarding a winery funded sponsorship for bloggers to attend the WBC. Unfortunately, resources (human, time) were in short supply to make it happen this year. Alternately, wineries could offer to sponsor bloggers directly. Certainly include transparency, honesty, and what works for your program. The idea is to contribute value, increase access, information, education and promote the wine experience.
Bloggers are different from journalists. They have been called “other” (thanks, 1WineDude) and they have been likened to “Faith Healers” (Jeff Cox). Wine lovers who are moved to blog have also been called influencers (Joel Vincent). Similar to getting advice from our most trusted friends and family, regarless of their certification or education, bloggers are also influencers to their peer-like community. Research indicates that people trust their chosen influencers in their friends and family circle more so than they trust advertising, marketing and businesses. Likewise, it seems many bloggers have already decided that their own audience will determine their value, appreciating their integrity and content. Or not.
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Posted in blogging, California wine, california wine. california wines, lifestyle, marketing, online community, red wine, review, San Francisco, tech, Twitter, web 2.0, wine lovers, wine tasting, tagged Wine 2.0, wine bloggers on April 4, 2009|
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Great crowd, fantastic wines, cool mix up of technology and of course…this very social event: that was the basic recipe for Thursday’s Wine 2.0 Tasting. The tweet-stream of the evening played high above the crowd. Video screens and projectors with various content were in every row. But I think my favorite part has to be the bloggers lounge. Here, Wine 2.0 is working to set aside space for food & wine bloggers to do what they do right there at the event. Of course no one wants to spend a whole tasting attached to their keyboard when there is wine to enjoy…but the possibility of connecting a few readers with the bloggers experience in real time, maybe some photos and a couple quick wine reviews, sounds like a great blend of technology and current, relevant stuff. My next hope is that consumers at the tasting have enough exposure to the bloggers at the event and have the opportunity to connect with the wine bloggers and their content.
The greatest value I see in creating a space for the bloggers at these events, in addition to acknowledging their passion and contribution to the wine loving world, is to connect them with consumers and fellow trade to increase exposure and readership. I think the next easy step is to include links to the attending bloggers’ web sites. Their content continues to be entertaining, interesting, educational and valuable to wine consumers…and did I mention wine blogs are free? They can help cover wines attendees weren’t able to get to or couldn’t remember. Their coverage of the event seems to me to be an obvious way to reconnect with the wine tasting experience, the wineries and the wine bloggers who were there.
There are always more wine blogs to check out. My blog roll to the right here is continually getting longer and their content keeps getting better. There is so much variety that I’m sure you’ll find one to suit your taste. Check out a wine blog now.
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