Posted in blogging, California wine, Hahn estates, imagination, inspiration, lifestyle, marketing, online community, red wine, santa lucia highlands, Twitter, tagged Bloggers Block, planting, Vineyards, winery on June 4, 2009|
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An extraordinary Saturday in May in the Santa Lucia Highlands last weekend yielded one delicious afternoon. With a dozen or so wine and food bloggers, Hahn Estates was the first winery to establish the Bloggers Block, a 1.5 acre plot of vines, planted in part by said bloggers, dedicated to the work, passion and appreciation of the complimentary relationship among these wine lovers.
Andy Mitchell (Director Vineyard Operations) and Paul Clifton (adorable winemaker at Hahn Estates) and their vineyard team shepharded the noob farmers teaching them about this plot of land, the 720′ elevation in the Santa Lucia Highlands, the soil, the vines (828 Clone/Pinot Noir), the irrigation, the row orientation, etc. All vines may be found on Google Earth where anyone can watch the growth of these baby pinot noir vines. Check out the Google Earth flyover of the winery here.
Essentially it was a day that social media wrought where friends and associates came together to dig in the dirt and laugh together while learning about the beginning, middle and end of wine production. Not bad for just a few hours. After planting our vines, bloggers enjoyed a picnic lunch and wines made from the vineyards where their vines were planted. The pinot noir in the Hahn SLH, among others were featured as the conversation covered everything from vineyard experimentation to your favorite twitter app for the i-phone.
It is still hard to put words to the perfection of the day. It sounds cloying, overblown and off the mark when I reach for the grand adjectives and expressions to summarize this day of planting and connection. One most apt description of all of us is to say that we were like kids in a candy store…and there was a kind of rapt adventure and play about the day’s activities. And still there was learning, out-reach and …well, you probably understand anyway. You seem like a wine lover to me, so I’ll share more photos of the day and leave it at that. I hope you’ll come to the next Bloggers Tasting Forum or host your own.
And who wouldn’t love a romp thru the vines in an open air Yamaha 4-wheeler?
You KNOW the Brix Chicks did!
Links to fellow blogger posts and attendees to follow soon.
Photos courtesy of Philip Woodrow, Hahn Family Wines Director of Marketing and Communications.
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Posted in blogging, California wine, california wine. california wines, lifestyle, marketing, online community, online marketing, santa lucia highlands, wine tasting, tagged bloggers readership, Wine blogs on December 10, 2008|
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A couple very brief points based on our conversations at the first Bloggers Tasting Forum and on comments posted since (We hope you and many other bloggers will join us next time, 1WineDude; the Forum is completely open).
It is essential that we connect blogs, bloggers, and the conversation happening on-line to the greater wine loving public. The folks that aren’t interested in paying for or even picking up a mainstream wine magazine because it doesn’t connect with them…but ARE looking for something else, something interesting, something witty, educational, true, accessible, different, bizarre, fun, passionate, joyful, engaging. Judd Wallenbrock (Humanitas Wines and Michel Schlumberger) said it beautifully here: “My experience to date is that bloggers tend to evaluate and write about a particular winery, one at a time, rather than a cattle call of wines. To me, this is a deeper, more intimate evaluation of the brand, not just the wines. ”
Blogging is already more than we ever could have imagined and I would bet it will continue on this trajectory to places we still can’t imagine. Isn’t that the edge, the treat, the pleasure we all get from reading blogs? The understanding that no one has really bought these blogs and anything might be said, anything might happen based on the sometimes radical ideas and conversations that happen here? So as Caveman said: Post Early, Post Often. And engage one new reader a day, or per week or how ever you can. But connect the non-digital folks to something they are missing but didn’t know they were looking for.
Thanks Mutineer for doing that in your third issue here. “Blogs You Should Be Reading”:
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It could only last a moment anyway. I’ve come up for air. And I have WORDS… Check out The Wine Hub where I guest blog! Cool new site…for people passionate about wine…do I know any other kind?
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