Great crowd, fantastic wines, cool mix up of technology and of course…this very social event: that was the basic recipe for Thursday’s Wine 2.0 Tasting. The tweet-stream of the evening played high above the crowd. Video screens and projectors with various content were in every row. But I think my favorite part has to be the bloggers lounge. Here, Wine 2.0 is working to set aside space for food & wine bloggers to do what they do right there at the event. Of course no one wants to spend a whole tasting attached to their keyboard when there is wine to enjoy…but the possibility of connecting a few readers with the bloggers experience in real time, maybe some photos and a couple quick wine reviews, sounds like a great blend of technology and current, relevant stuff. My next hope is that consumers at the tasting have enough exposure to the bloggers at the event and have the opportunity to connect with the wine bloggers and their content.
The greatest value I see in creating a space for the bloggers at these events, in addition to acknowledging their passion and contribution to the wine loving world, is to connect them with consumers and fellow trade to increase exposure and readership. I think the next easy step is to include links to the attending bloggers’ web sites. Their content continues to be entertaining, interesting, educational and valuable to wine consumers…and did I mention wine blogs are free? They can help cover wines attendees weren’t able to get to or couldn’t remember. Their coverage of the event seems to me to be an obvious way to reconnect with the wine tasting experience, the wineries and the wine bloggers who were there.
There are always more wine blogs to check out. My blog roll to the right here is continually getting longer and their content keeps getting better. There is so much variety that I’m sure you’ll find one to suit your taste. Check out a wine blog now.