Last fall, I attended the New York Web 2.0 Expo. You can tell from my blog and twitter stream then (September 2008) that that conference was wholly inspirational for me. On multiple fronts, from the keynote speakers (we enjoyed Gary Vaynerchuk, Arianna Huffington and Ben Huh from ICanHasCheeseburger) to a fantastic series of workshops and sessions …and then there was the networking, and Wine 2.0 tasting, the tweeting, the blogging…you get the idea…value and inspiration.
So yes, from this side of the event, I can identify the value, inspiration, excitement and content that has changed the way I do business, marketing, blogging and sales. Now on the early side of a new conference and a full cup of coffee…it isn’t so easy to see the inspiration…all I got is anticipation. And I’m wondering, though trusting, that the inspiration, excitement, etc. will come. But that takes time. And you could also probably say you get out what you put in to it. Sifting through the details of the first session, Web Monitoring, requires…more coffee, and some critical thinking, focus and application of strategy. In a snapshot cliche from the 80’s, “No Pain, No Gain.”
I’m looking forward to all of it. More coffee first, then content and connection, then cocktails. This is where ideas gestate, then are able to take on a life of their own. And you never know where you’ll find inspiration; but I can promise that Web 2.0 is definitely among the most fertile ground in this space.