A couple very brief points based on our conversations at the first Bloggers Tasting Forum and on comments posted since (We hope you and many other bloggers will join us next time, 1WineDude; the Forum is completely open).
It is essential that we connect blogs, bloggers, and the conversation happening on-line to the greater wine loving public. The folks that aren’t interested in paying for or even picking up a mainstream wine magazine because it doesn’t connect with them…but ARE looking for something else, something interesting, something witty, educational, true, accessible, different, bizarre, fun, passionate, joyful, engaging. Judd Wallenbrock (Humanitas Wines and Michel Schlumberger) said it beautifully here: “My experience to date is that bloggers tend to evaluate and write about a particular winery, one at a time, rather than a cattle call of wines. To me, this is a deeper, more intimate evaluation of the brand, not just the wines. ”
Blogging is already more than we ever could have imagined and I would bet it will continue on this trajectory to places we still can’t imagine. Isn’t that the edge, the treat, the pleasure we all get from reading blogs? The understanding that no one has really bought these blogs and anything might be said, anything might happen based on the sometimes radical ideas and conversations that happen here? So as Caveman said: Post Early, Post Often. And engage one new reader a day, or per week or how ever you can. But connect the non-digital folks to something they are missing but didn’t know they were looking for.
Thanks Mutineer for doing that in your third issue here. “Blogs You Should Be Reading”: