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Posts Tagged ‘web 2.0’

twitter-bird-wallpaper

What?!? I mean really, I knew twitter was just about everywhere…at least in my wine/social media world.  You may even be sick of twitterati:  Bloggers, facebook-ers, and Web 2.0-ers, all tweeting.  Even my real estate agent is on twitter!  But just when I think the slope is leveling off there’s Biz Stone, one of twitter’s founders making an appearance on The Colbert Report and then there’s Dell:

Dell has landed $1 million of sales using Twitter. Even though that’s a fraction of Dell’s $61 billion in annual sales, it costs almost nothing, Binhammer said. Twitter also allows Dell to promote new products and help customers with technical problems, he said. (Article Link Here)

Now that’s some serious ROI.  We also saw the Wine 2.0 Tweet Stream last Thursday.  You can connect your twitter stream to your facebook as well as your blog. You can also connect your 12Seconds.tv to your twitter stream (twitpicing along the way).  And by the way, have you connected your Diggs to twitter (Twiggit) and do you get regular Tweetbeep notices?  Mr. Tweet will recommend new people to follow based on your tweet cloud/interests.  There’s another 20 applications here at TechCrunch with links and a brief description about their use, origin, etc.

So while you’re updating the best new toys for your twitterverse…don’t forget the most important aspect of participating…Tw-etiquette. Good manners.  Remembering that there is always a person at the other end of the tweetdeck, i-phone, Blackberry Storm, computer, whatever.

twetiquette

So of course, @thebetsy said it better in fewer words…there may be understandable nuances to such guidelines on twitter.  So watch the community and take @thebetsy ‘s advice.  Would love to hear your thoughts, resources and input as well.  The Twitter Blog will keep you current on the rest.  And you can follow me @winedivergirl.

This was a public service announcement.  Our regularly scheduled programming will now resume.

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img00255-20090331-0904Last fall, I attended the New York Web 2.0 Expo.  You can tell from my blog and twitter stream then (September 2008) that that conference was wholly inspirational for me.  On multiple fronts, from the keynote speakers (we enjoyed Gary Vaynerchuk, Arianna Huffington and Ben Huh from ICanHasCheeseburger) to a fantastic series of workshops and sessions …and then there was the networking, and Wine 2.0 tasting, the tweeting, the blogging…you get the idea…value and inspiration.

So yes, from this side of the event, I can identify the value,  inspiration, excitement and content that has changed the way I do business, marketing, blogging and sales.  Now on the early side of a new conference and a full cup of coffee…it isn’t so easy to see the inspiration…all I got is anticipation.  And I’m wondering, though trusting, that the inspiration, excitement, etc. will come.  But that takes time.  And you could also probably say you get out what you put in to it.  Sifting through the details of the first session, Web Monitoring, requires…more coffee, and some critical thinking, focus and application of strategy.  In a snapshot cliche from the 80′s, “No Pain, No Gain.”

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I’m looking forward to all of it.  More coffee first, then content and connection, then cocktails.  This is where ideas gestate, then are able to take on a life of their own.  And you never know where you’ll find inspiration; but I can promise that Web 2.0 is definitely among the most fertile ground in this space.

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more about “Arianna Huffington (Huffington Post) …“, posted with vodpod

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As we watch and participate in the transformation  currently taking place in the wine industry, it is exciting to watch the doors open wide.  Wine in many places in the world has been a daily part of family meals for hundreds of years.  It’s very function is about bringing us together to share and nourish ourselves.   It’s function is inclusive.

But somewhere along the way wine became exclusive.  A language developed and surrounded the product. Wine became a symbol of status instead of a daily ritual of coming together.  No longer.  Wine evangelists like Brian Duncan (Bin 36, Chicago) changed the way we talk about wine, the way we approach wine and the way we think about wine.  Meanwhile Web 2.0 and social media brought user generated content, online communities and interaction to a new level.  People are connecting, sharing and building networks that change the way we live and interact both with our computers but also with each other.

Wine is about coming together and so is social media.  The wine industry, both trade and consumers are coming together to talk about everything wine related from the root stock to the (online) sales and beyond.  People are stepping up to help create the structural network by offering virtual and real space for these wine  networks including: The Open  Wine Consortium, Wine 2.0, The Wine Bloggers Conference, WineLog, Twitter  Taste Live, Inertia Beverage Group, Wine Library TV, and many bloggers contributing regularly to the conversation on wine.

The social media & networking format proliferated by the internet means that participation is open to anyone (as long as you can get to a computer and an internet service).  Exclusive is in the process of transforming into inclusive. The Two Buck Chuck phenomenon confirmed wine as a drink for everyman and the demographic for who is buying wine has become as varied and diverse as the thousands of wines available in the US alone.

The opportunity here is for both wine producers and consumers.  Access to so many wine lovers gives wineries an opportunity to engage in this community, add value and learn from them.  We also hope that means increasing the value of a wine consumers experience with wine, and what they want,  how they get it, and so on. For consumers it means a variety of avenues to enjoy, learn about and connect with wine and wine lovers. Whether for entertainment value, for social interaction, or education, consumers have a powerful network of, well, online networks to engage with, participate in, contribute to and enjoy the wine life.

If wineries are smart, they will figure out how to join this online wine community, add value to it and participate genuinely and frequently.   I hope they do.  Marketing is changing from the billboard, shouting format where the buyer is passive, to an interactive, connecting model where people and brands overlap and engage with producers.  And what a perfect marriage wine and social media will be.  Two inclusive elements that bring people together to connect and share.

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It’s getting pretty weird out there. Well, it probably has been for awhile. So what are you going to do about it? You have some options: My least favorite and perhaps one of the most popular positions is the fetal position. Either mentally or physically, people may consider adopting a curl-up-until-it’s-over attitude. And maybe that works for some people. However, while I don’t look forward to crisis, I do recognize the opportunity for, leadership, new deals, new connections and being the carrier of light across the darkness.

Marketing, PR and all new e-marketing opportunities are bursting with possibility right now. Twitter has posted their Top 50 Tweeples (are you connected to them?), AND is partnering with Current TV (watch their amazing “Hack-the-Debate” programming of the Presidential debates posting real-time tweets). YouTube is experimenting with click-to-buy placement with Amazon.com. Blogging, Video blogging and many other forms of Social Media are exploding with popularity while corporations race to figure out how to maximize advertising in web’s social-sphere. The video version of Twitter, 12Seconds.TV is about to go public, currently in their alpha testing phase. The Wine Blogger’s Conference is completely sold out in Sonoma County with special guest, Gary Vaynerchuk this month. The list goes on as Facebook upgrades their applications and races to keep up with their users. Google is working on a browser (Chrome) that, when completed, will change the way the average Mom, Senior and student not just uses the web, but interacts with and seamlessly integrates online experiences within their lives. If you think that is dramatic, I haven’t emphasized enough how life changing all of these tools will be.

So what does all this mean to you?

You still have a minute to figure out where you will fit in. But only a minute. When New Media goes super-nova, you could be left unconnected. And thereafter, you’ll be running to catch up. Whatever your business, you must find out how you will thrive online. Meanwhile, the bottom line is still your communication and connection to your customer base. Nurture and nourish that relationship; especially during tough economic times. They will remember that and thus be even more loyal customers. A sense of connection, security and belonging is important anytime within our community; it is invaluable during these times and will go a long way in defining the quality and commitment of your online community. You’ll extend your reach and achieve greater bang for your marketing buck this way, while offering something of value to your client base. And they won’t forget that. You can’t beat being human. It’s way better than being a corporation…even if you are a corporation. (for more details on this perspective, check out this post on the Silicon Alley Insider) Then you become that light in the darkness…and that light is contagious.

I have two thoughts from Bill gates to leave you with.

“There will be two types of businesses by 2010- those that are online and those that are out of business.”

“The Internet will help achieve “friction free capitalism” by putting buyer and seller in direct contact and providing more information to both about each other.”

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The world and the future is in the promise of our creative efforts, dedication to hard work and passion for what we do.  Obviously, but the reminder can re-invigorate and rejuvinate the business psyche as much or better than a massage.  So went Gary Veynerchuk’s message yesterday at Web 2.0…the WIne Guy from Wine Library TV found a convergence of passions that works for him…I mean REALLY works.  He said he grossed “$50 million last year…” but essentially it means nothing if you don’t love what you do.

That’s why we’re here at Web 2.0. Integrated into our DNA is an understanding that the e-movement is changing not just the way we do business, marketing & advertising; but it also is changing the way we live. Social Media, the internet & technology is in the throws of changing everything in every person’s life from social connection, communication & interaction to the way we move, work ,shop, vacation, learn, play & engage in the world around us. Words fall short on how integrated & how thoroughly our world is being impacted. Maybe this is already obvious to the majority…, but the intellectual understanding vs. the understanding embedded in the fabric of who we are and how we operate are 2 very different things. It could mean the difference between success & failure.

Share some wine with a friend & talk about it.  Ask quesions…the world is getting smaller, moving faster &  e-volving now.  You gotta be ready.   RE-position yourselves, engage & hang on…it will be a hell of a ride.

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