Posted in blogging, California wine, Hahn estates, imagination, inspiration, lifestyle, marketing, online community, red wine, santa lucia highlands, Twitter, tagged Bloggers Block, planting, Vineyards, winery on June 4, 2009 |
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An extraordinary Saturday in May in the Santa Lucia Highlands last weekend yielded one delicious afternoon. With a dozen or so wine and food bloggers, Hahn Estates was the first winery to establish the Bloggers Block, a 1.5 acre plot of vines, planted in part by said bloggers, dedicated to the work, passion and appreciation of the complimentary relationship among these wine lovers.
Andy Mitchell (Director Vineyard Operations) and Paul Clifton (adorable winemaker at Hahn Estates) and their vineyard team shepharded the noob farmers teaching them about this plot of land, the 720′ elevation in the Santa Lucia Highlands, the soil, the vines (828 Clone/Pinot Noir), the irrigation, the row orientation, etc. All vines may be found on Google Earth where anyone can watch the growth of these baby pinot noir vines. Check out the Google Earth flyover of the winery here.
Essentially it was a day that social media wrought where friends and associates came together to dig in the dirt and laugh together while learning about the beginning, middle and end of wine production. Not bad for just a few hours. After planting our vines, bloggers enjoyed a picnic lunch and wines made from the vineyards where their vines were planted. The pinot noir in the Hahn SLH, among others were featured as the conversation covered everything from vineyard experimentation to your favorite twitter app for the i-phone.
It is still hard to put words to the perfection of the day. It sounds cloying, overblown and off the mark when I reach for the grand adjectives and expressions to summarize this day of planting and connection. One most apt description of all of us is to say that we were like kids in a candy store…and there was a kind of rapt adventure and play about the day’s activities. And still there was learning, out-reach and …well, you probably understand anyway. You seem like a wine lover to me, so I’ll share more photos of the day and leave it at that. I hope you’ll come to the next Bloggers Tasting Forum or host your own.
And who wouldn’t love a romp thru the vines in an open air Yamaha 4-wheeler?
You KNOW the Brix Chicks did!
Links to fellow blogger posts and attendees to follow soon.
Photos courtesy of Philip Woodrow, Hahn Family Wines Director of Marketing and Communications.
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Posted in blogging, California wine, imagination, inspiration, lifestyle, marketing, online community, online marketing, red wine, review, Wine 2.0, wine lovers, wine tasting, wine video, tagged wine marketing on May 7, 2009 |
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Because he can.
Because he does.
And because he has mad Web 2.0, Social Media and interpersonal skills:
Vote For the DirtySouthWine
Looking forward to this wine meets social media in practice study…and how it turns out!
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Posted in blogging, California wine, Hahn estates, inspiration, lifestyle, marketing, red wine, white wine, Wine 2.0, wine lovers, tagged planting, santa lucia highlands, Vineyards on April 30, 2009 |
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IF you thought you knew what the Bloggers Tasting Forums were all about, you may be surprised by the next in a series of Blogger/Winery meet ups. Next month Hahn Estates is dedicating approximately 1.6 acres as “The Bloggers Block”. The prime vineyard in the Santa Lucia Highlands appellation will be planted throughout May. Bloggers attending the Tasting & Planting Forum in May will also plant their own vine in the Bloggers Block. The opportunity to learn, explore and share wine experiences I believe not only adds to our wine-ophilia, but more than almost any product, wine brings people together to learn, share and explore more.
Some thoughts from Bill Leigon, President of Hahn Family Wines on creating the Bloggers Block (which I hope will aka “Writers Block”). Here Mr. Leigon talks about how the Bloggers Block came about:
We had done a special incentive trip for our distributors a few years ago where the winners came to CA and got to plant their own PN vine with a plaque on it. In addition there has long been a history of certain wineries allowing consumers (usually wine club members) to “own” a vine. They join the club and buy a case of wine from their vine. One day while talking to Andy he mentioned that we had 1.6 acres or so on the knolls in Smith Vineyard that we could plant. In our interactions with the blogging community I learned that they are wine savvy and very interested in learning about wine. Great wines start in the vineyard. What better way to learn than to help plant a vine, take part in the process and follow the development of your vine over time.
This Bloggers Forum will be Hahn’s second such blogger event. Other wineries (St. Supery) have followed suit hosting bloggers for information and education and sharing. A few more thoughts from Bill Leigon:
Thus we are not selling anybody anything and I thought this would be a great way to enhance our outreach while providing a valuable educational experience. I believe that the blogging community is a vital part of the future of the industry. In the many debates of what is or isn’t ethical in regards to the winery/wine blogger relationship what seems clear to me is that the best, most ethical thing we as a winery can do is provide the blogging community with quality products, quality information and quality wine experiences regardless of race, sex, color, creed or brand of wine. We are using our vineyards because that’s who we are. I believe that the more the blogging community learns about wine, the better it is for all of us.
Bill Leigon gets wine and he also really gets social media:
It is a vital connection; just like the winery/wine writer connection; the winery/wine buyer connection; and of course the winery/consumer connection. It does us no good to create great wines if no one knows about it. I just can’t drink that much. The wine business is a relationship business. We must create an emotional connection to our consumers. We do that through many means and I believe Social Media is a major part of creating that connection.
When I was a young salesman starting out I received advice that I have never forgotten. The VP of Dreyfus-Ashby said to me, “Bill, the wine business is a relationship business. You sell one bottle of wine to one person, one at a time.” I didn’t know what he meant then, but I learned over time. The internet and Social Media allow you to do that only it accelerates the number of people you can reach to a degree that I can’t even comprehend. It allows me to establish a relationship and an emotional connection to someone in Germany that I have never met face to face. It allows me to create connections with multiple people in multiple countries simultaneously and in a very personal way.
Yep, pretty much.
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Posted in blogging, California wine, Huffington Post, inspiration, lifestyle, marketing, online community, red wine, white wine, tagged Andy Mitchell, Hahn estates, Photo Pictorial, Vineyards on April 10, 2009 |
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If you haven’t met Andy Mitchell, he is a tremendous human and amazing steward of the vineyards at Hahn Vineyards. Officially, he is the Director of Vineyard Operations. He is the reason the vineyards are SIP Certified. Andy is also the photographer of these amazing photos. You’ll see some of them on the new Hahn Family Wines web site when we go live in May. Here’s a sneak peek:
The Malbec goes into our Meritage. Sometime’s there is even a Wine Club Only 100% Malbec…it is delicious!
You might recognize “Doctor’s Vineyard” from the Lucienne single vineyard pinot noir Hahn makes.
The Salinas Valley and Santa Lucia Highlands is known for the fog and their cool climate grapes; especially syrah, chardonnay and pinot noir.
Another paradise, just 2 hours south of San Francisco.
And my personal favorite.
Photos courtesy of Andy Mitchell. You can see more on flickr.
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I struggled with who to write about ever since I signed up for this pledge. Knowing how noteworthy and valuable this series would be, I had to get it right. Thanks to my addiction to political news and Rachel Maddow, I found Adria Richards. She is now known for exposing lax or non-existent security on Norm Coleman’s website (R: Minnesota senate candidate) leaving over 50,000 donor credit cards vulnerable to fraud and theft. Ms. Richards is an independent woman in technology, young, with vision and a political bent…for this post, she is perfect! Check out more about Adria on her site: But You’re a Girl.Com (I love that site name.)
Quoting directly from her About Me page: “Women often get the short end of the stick when it comes to technology. People’s perceptions of what she’s capable of and interested in affect her opportunities and earnings. I know I’m not the only female in technology who is sick of pink laptops and rhinestone cell phones. I’m going to blog about things I enjoy in the technology world and gripe about the frustrating things in a constructive way.”
I could not be more proud to be a working woman in this time and place right now. People like Adria Richards with her focus, determination, courage and brilliance inspire me to do more, be more, reach for more. I love that she has a running list of goals on her web site. And she’s crossing them off one by one. Her sharp and gentle savvy are a breath of fresh air. It is my honor to share with you this Woman in Technology: Ms. Adria Richards.
Photo & Video courtesy of Ms. Adria Richards website.
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These are people who care, they are great at what they do and are down right passionate about it. It is hospitality. And it is the greatest investment any business can make in customer loyalty. On the heels of my experience last weekend, this is even more breath taking to me. The Roger Smith Hotel didn’t spend an outrageous amount of money or time…and this gesture pictured below meant the world to me. This photo they e-mailed me a week after I left was a brilliant stroke of follow up. Simple, sincere, sweet. I’ll continue to sing the praises for my permanant New York City hosts, the Roger Smith Hotel. Thank you gentlemen.
Jamile and Paul work at the Roger Smith Hotel in mid-town Manhattan. They were part of the extraordinary team of hosts for me weekend there in early February. This was not a singular experience. Roger Smith Hotel is hospitality.
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