Wine 2.0 Tasting @ Crushpad

Great crowd, fantastic wines, cool mix up of technology and of course…this very social event: that was the basic recipe for Thursday’s Wine 2.0 Tasting.  The tweet-stream of the evening played high above the crowd.  Video screens and projectors with various content were in every row.  But I think my favorite part has to be [...]

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ZAP Sessions/Wine 2.0

I like the combination of Educational Sessions for the Wine Trade, paired with Trade and/or consumer tastings the way ZAP and Wine 2.0 programmed over the last few days.   These smaller opportunities to connect and learn from other successful wineries or wine businesses is both valuable for guiding and directing our business as well [...]

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Homage to Olfaction

I don’t know where it came from, but I am compelled to write in praise of our sense of smell.  Since my first pregnancy, my sensitivity to odors has increased exponentially (and that was a LONG time ago).  Of course in the wine industry, we often start enjoying the wine via olfaction…mmmmmm.  There nothing like [...]

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Yes it Works: But not how you think.

Proof of ROI in Social Media:
That’s for the boss’ bottom line.  But I think the real ROI isn’t measured by the bottom line.  The most valuable investment we all make in social networking is our time and ourselves.  Without those two things invested…and invested authentically, there is no real return.  How do you measure and [...]

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Wine Blogs: The BEST Value Out There

A couple very brief  points based on our conversations at the first Bloggers Tasting Forum and on comments posted since  (We hope you and many other bloggers will join us next time, 1WineDude; the Forum is completely open). 
It is essential that we connect blogs, bloggers, and the conversation happening on-line to the greater wine loving public. [...]

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Bloggers and Wineries: Partners? Notes on the 1st Bloggers Tasting Forum

Sure.  Why not?  Our goals may be different, but our passion for wine is shared.

Yesterday Hahn Family Wines hosted the first ever Bloggers Tasting Forum at their offices in Napa.  (disclosure: I work for Hahn, but do not write this blog as part of my employment for them.)  Bloggers, winemakers, winery Presidents, winery owners, a [...]

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Bloggers Influence: WineWorld 2.0

The Wine World is not quite all in on the 2.0 part of social networking, connecting and the blogosphere.  But soon, they will be.  No, I don’t have a date for when that will happen.  I have heard respected wine industry professionals suggest that when it comes to online technology, the wine industry is anywhere [...]

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Bloggers=Anarchist Wineophiles

We (as in bloggers and whom ever wishes to join us), are hosting conversations.  Some of those topics include wine preferences, wine making practices, sustainability, sales & marketing, industry trends, Web 2.0 wine start-ups, …you get the idea.  The scope of topics and writers run far and wide. The blogs I’ve read are pretty clear [...]

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Wineries & Bloggers: Connecting the dots?

I believe wineries and bloggers have a LOT to offer each other.  And together they have so much to offer consumers.  So I’m looking for all the ways wineries and bloggers are currently connected (if at all) and new and improved ways for them to evangelize the beautiful power of wine. 
There are bloggers who [...]

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Wineries for Bloggers

Are you a winery for bloggers? That means you support, acknowledge and encourage bloggers to engage with your winery.  How many blogs do you subscribe to? Talk about? Do you know any bloggers by name? Face?  I think I’m starting a new campaign, a regular post about Wineries for Bloggers.  Wineries that acknowledge and support [...]

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