Posted in blogging, California wine, california wine. california wines, lifestyle, marketing, online community, red wine, review, San Francisco, tech, Twitter, web 2.0, wine lovers, wine tasting, tagged Wine 2.0, wine bloggers on April 4, 2009 |
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Great crowd, fantastic wines, cool mix up of technology and of course…this very social event: that was the basic recipe for Thursday’s Wine 2.0 Tasting. The tweet-stream of the evening played high above the crowd. Video screens and projectors with various content were in every row. But I think my favorite part has to be the bloggers lounge. Here, Wine 2.0 is working to set aside space for food & wine bloggers to do what they do right there at the event. Of course no one wants to spend a whole tasting attached to their keyboard when there is wine to enjoy…but the possibility of connecting a few readers with the bloggers experience in real time, maybe some photos and a couple quick wine reviews, sounds like a great blend of technology and current, relevant stuff. My next hope is that consumers at the tasting have enough exposure to the bloggers at the event and have the opportunity to connect with the wine bloggers and their content.
The greatest value I see in creating a space for the bloggers at these events, in addition to acknowledging their passion and contribution to the wine loving world, is to connect them with consumers and fellow trade to increase exposure and readership. I think the next easy step is to include links to the attending bloggers’ web sites. Their content continues to be entertaining, interesting, educational and valuable to wine consumers…and did I mention wine blogs are free? They can help cover wines attendees weren’t able to get to or couldn’t remember. Their coverage of the event seems to me to be an obvious way to reconnect with the wine tasting experience, the wineries and the wine bloggers who were there.
There are always more wine blogs to check out. My blog roll to the right here is continually getting longer and their content keeps getting better. There is so much variety that I’m sure you’ll find one to suit your taste. Check out a wine blog now.
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I don’t know where it came from, but I am compelled to write in praise of our sense of smell. Since my first pregnancy, my sensitivity to odors has increased exponentially (and that was a LONG time ago). Of course in the wine industry, we often start enjoying the wine via olfaction…mmmmmm. There nothing like a great nose on the wine.
Some interesting things about our sense of smell: According to wikipedia, it is our accessory olfactory system (as opposed to the main olfactory system) that smells the fluid-phase chemicals. How that gets translated in our brain is the stimulus, instead of going to the cortex, goes to the amygdala and hypothalamus. The amygdala, you may remember from high school or college bio, primarily processes memory and emotional reactions. The hypothalamus controls hunger, thirst, anger, fear, sleep cycles, some hormones, etc.
You know the moment when you smell a great wine or an amazing dish cooking either at home or in a restaurant there are some magnificent automatic responses: I instantly smile, without even thinking about it. But I know I am about to eat or drink whatever has reached out and stimulated my sense of smell. Wow. Sometimes I salivate in anticipation, and I can’t help be feel elevated, even bouyant. Ok, obvious, but still homage-worthy.
- Dogs, according to wikipedia, for example, have about 100 times more receptors for smell per centimeter than do humans.
- In women, the olfaction sense is strongest around ovulation.
- “As of yet, there is no theory that explains olfactory perception completely.” (wikipedia)
That fascinates me…something that seems as simple as our sense of smell, science can’t figure out! And I love that the parts of the brain that translates the nose of a wine taps into our emotional and our base needs. That, at least seems to make perfect sense! Then you add time and context to all the variables and we bascially have more wine to taste, smell and enjoy than we have time in which to do it. That’s another reason I can go back to some of my favorite bottles of wine or sparkling over and over again. It could be the person I’m with, or maybe a regular day that has brought me to another great bottle of wine. It will feel, smell and taste a little differently every time.
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Posted in blogging, California wine, california wine. california wines, lifestyle, marketing, online community, online marketing, santa lucia highlands, wine tasting, tagged bloggers readership, Wine blogs on December 10, 2008 |
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A couple very brief points based on our conversations at the first Bloggers Tasting Forum and on comments posted since (We hope you and many other bloggers will join us next time, 1WineDude; the Forum is completely open).
It is essential that we connect blogs, bloggers, and the conversation happening on-line to the greater wine loving public. The folks that aren’t interested in paying for or even picking up a mainstream wine magazine because it doesn’t connect with them…but ARE looking for something else, something interesting, something witty, educational, true, accessible, different, bizarre, fun, passionate, joyful, engaging. Judd Wallenbrock (Humanitas Wines and Michel Schlumberger) said it beautifully here: “My experience to date is that bloggers tend to evaluate and write about a particular winery, one at a time, rather than a cattle call of wines. To me, this is a deeper, more intimate evaluation of the brand, not just the wines. ”
Blogging is already more than we ever could have imagined and I would bet it will continue on this trajectory to places we still can’t imagine. Isn’t that the edge, the treat, the pleasure we all get from reading blogs? The understanding that no one has really bought these blogs and anything might be said, anything might happen based on the sometimes radical ideas and conversations that happen here? So as Caveman said: Post Early, Post Often. And engage one new reader a day, or per week or how ever you can. But connect the non-digital folks to something they are missing but didn’t know they were looking for.
Thanks Mutineer for doing that in your third issue here. “Blogs You Should Be Reading”:
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