I like the combination of Educational Sessions for the Wine Trade, paired with Trade and/or consumer tastings the way ZAP and Wine 2.0 programmed over the last few days. These smaller opportunities to connect and learn from other successful wineries or wine businesses is both valuable for guiding and directing our business as well as helpful and refereshing for the obvious networking opportunities.
Thanks to Smoke & Anitra Wallin, Abdi Humphries, and the rest of the Wine 2.0 company, I was honored to moderate a Social Media in Marketing panel for ZAP. Along side Joel Vincent (of Open Wine Consortium, Wine Bloggers Conference and now VinTank) and Lesley Russell (VP of Sales & Marketing DTC at St. Supery), we chatted with attendees, outlining social media practices, especially in the wine industry including visibility, ROI and authenticity online.
Two other sessions at ZAP/Wine 2.0 talked first about Compliance Issues with tools, strategies and solutions to address wine industry challenges. The final session was led by Lesley Berglund presenting, frankly fascinating findings from a study Benchmarking Direct to Consumer/Wine Club practices. The study illuminated statistics outlining the best practices that the most successful wine club practitioners exercise. It is this kind of analytical study, sharing and strategic collaboration that makes great consumer experiences wherever they happen. Dry for most, perhaps, but I am pretty excited about conversations and learning more about new, improved and best practices across the wine industry.
And the best part? After the focus and exchange on best practices, we all connect and share the fruits of all the labor. Either way, isn’t that what it is all about? I’ll be sharing the follow up information on the DTC Benchmarking Practices and Compliance links here as well when I receive them.
Wine 2.0 panel photo courtesy of Smoke Wallin.