Yes it Works: But not how you think.

Proof of ROI in Social Media:
That’s for the boss’ bottom line.  But I think the real ROI isn’t measured by the bottom line.  The most valuable investment we all make in social networking is our time and ourselves.  Without those two things invested…and invested authentically, there is no real return.  How do you measure and [...]

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2009 Goals: More Wine

Taste more wine
Share more wine
Learn more about wine
Buy more wine
Sell more wine
Gift more wine
Enjoy more wine
Discover more wine
Diversify my taste in wine

Welcome to my short list of goals for 2009.
With enough time off to unplug and enjoy friends, family as well as rest and recharge, I continue to come back to the precious value in [...]

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Social Media Balance: After you Connect, UnPlug

Unpluged underwater!
This fall has been a whirlwind, full immersion, groundbreaking series of connections in the wine business, on-line, in social media and at conferences:

Web 2.0 Expo, New York City ~ September 2008
Wine 2.0, New York City ~ September 2008
Wine Bloggers Conference,  Santa Rosa, CA ~ October 2008
Green Wine Summit, Santa Rosa, CA ~ December 2008
Wine [...]

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Arianna Huffington/Tim O’Reilly

more about “Arianna Huffington (Huffington Post) …“, posted with vodpod

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Comparative Tasting Forums: Going Viral

I love an idea that can go viral.

Or maybe it already is viral and people will now just write about it…more.  Comparative wine tastings:  The sales reps at Hahn, in particular one extremely forward thinking, brilliant and sassy New Yorker/Aussie, Shannon Marshall, (twitter @perthgirl) rep is motivating groups in the beverage industry in NYC to [...]

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Wine Blogs: The BEST Value Out There

A couple very brief  points based on our conversations at the first Bloggers Tasting Forum and on comments posted since  (We hope you and many other bloggers will join us next time, 1WineDude; the Forum is completely open). 
It is essential that we connect blogs, bloggers, and the conversation happening on-line to the greater wine loving public. [...]

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Bloggers and Wineries: Partners? Notes on the 1st Bloggers Tasting Forum

Sure.  Why not?  Our goals may be different, but our passion for wine is shared.

Yesterday Hahn Family Wines hosted the first ever Bloggers Tasting Forum at their offices in Napa.  (disclosure: I work for Hahn, but do not write this blog as part of my employment for them.)  Bloggers, winemakers, winery Presidents, winery owners, a [...]

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Social Media Clicks for Charity

This is fast, easy,  generous and FREE!  Everywun is a new company (December 2008) that connects Social Media users and giving to make the world a better place.  Their unique format allows on-line users to click on (and share) badges from any site that supports the badge including facebook.  According to a report by the [...]

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The Green Wine Summit

Firsts are loaded with a full range of highs and lows. (Remember some of your own firsts?)  For the Green Wine Summit, the ideas, the organization, the coming together of this wide range of people and industries is extraordinary and certainly not a moment too soon.  Some highlights:

Media Matters: Meet the new green media and [...]

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Bloggers = Faith Healers?

“There are journalists and there are bloggers.  There are doctors and there are faith healers.”  So said Jeff Cox moderating at the first Green Wine Summit yesterday in Santa Rosa, California during one of the breakout sessions.  Here’s my disclosure:  I’m not a doctor, a faith healer or a journalist.  But I am fascinated by [...]

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