I believe wineries and bloggers have a LOT to offer each other. And together they have so much to offer consumers. So I’m looking for all the ways wineries and bloggers are currently connected (if at all) and new and improved ways for them to evangelize the beautiful power of wine.
There are bloggers who are paid to write for wineries. Many wineries are savvy enough to reach out to bloggers and invite them for tastings or send them wine samples to review and blog about. Some event producers are offering dramatically reduced rates for bloggers to participate; sometimes it is the wineries’ sponsorships that afford that economic arrangement (think Wine Bloggers Conference or Wine 2.0 events). And I’m just starting to hear about (and host) Bloggers Tasting Forums with wineries.
The Bloggers Tasting Forum is an opportunity for bloggers and wineries to sit down together, taste wines, get access to vineyard managers and winemakers and have conversation about, well, wine, the industry and the passions they share. I’m hosting one such event in early December (DM/e-mail me if you’d like to come and are a food or wine blogger) looking for opportunities to work together and add value to our wine experience and share that with (nay, convert others) who are interested in wine.
Other possibilities I see for wineries and bloggers to come together? Host a guest blogger for a month: either pay them or the charity of their choice for them to write about your winery, winemaker, wine, vineyards, etc. Events: sponsor or offer scholarships to various wine tasting events to help bloggers get there. Host a guest blogger to pour in your tasting room for a day. Ok, this may be a strange one, but especially if there are winery tours available, what an amazing way for a blogger to learn and connect with the company/family and your consumers for a day. Kind of like an exchange program. (no, you wouldn’t write for their blog :) Include bloggers in focused research or think-tank like conversations about planning your year, events, marketing. Again, maybe a stretch, but I think they offer expertise in areas we can lose sight of from inside the winery operations. And they will know consumers better than almost anyone…because they are the wine industry’s BEST consumers.
Wineries are already jumping in, but we’re at the beginning of the Wine/Web 2.0 Convergence.
What do you think?
How do you see wineries and bloggers working together for everyone’s benefit?
People Photos courtesy of Russ Beebe THE WineHiker
Wine photo from Google Images