Comments on: Inclusive vs. Exclusive

By: The 1Wine Dude Said It. « California Life: Better Than Happy Hour

The 1Wine Dude Said It. « California Life: Better Than Happy Hour — Tue, 12 May 2009 17:07:23 +0000

[...] most stat lovers will never be satisfied because the meduim of measuring stats for something like social media won’t even be completely embodied by a dollar sign, a case sold or a wine club member [...]

By: winedivergirl

winedivergirl — Mon, 09 Mar 2009 17:14:42 +0000

Thanks, Ron. It sure could be a chant or mantra…whether for marketing, hospitality or any business building…seems obvious but often forgotten. Disney seems to get it right, though: http://www.qualitydigest.com/jan97/disney.html

By: Ron McFarland

Ron McFarland — Mon, 09 Mar 2009 16:58:37 +0000

Almost five months have past since you wrote this and this is even more true now. Good job

By: Bloggers and Wineries: Partners? Notes on the 1st Bloggers Tasting Forum « California Life: Better Than Happy Hour

Mon, 08 Dec 2008 22:09:14 +0000

[...] variety and inclusive nature of attendees was essential to the chemistry in the room. People from 3 guest wineries were [...]

By: REthink Wine Blog » Blog Archive » The Wine World is Flat

REthink Wine Blog » Blog Archive » The Wine World is Flat — Wed, 19 Nov 2008 17:28:09 +0000

[...] talked about the changing nature of of marketing and consumer involvement here before, but a post at California Life got me thinking about the topic again. In general I believe that the movement toward a flatter more [...]

By: Bloggers Taking Over the World « California Life: Better Than Happy Hour

Bloggers Taking Over the World « California Life: Better Than Happy Hour — Mon, 17 Nov 2008 17:27:30 +0000

[...] wine passions out there. (Right now you’re reading a blog specializing in wine marketing and social networking.) Ok, so now you get the idea for micro-niche. For me it points to a depth of field, experience [...]

By: adamwiz

adamwiz — Wed, 05 Nov 2008 20:19:22 +0000

interesting!

By: Ward Kadel

Ward Kadel — Tue, 04 Nov 2008 05:53:15 +0000

Hello Lisa! What a great article. You’ve really done a fantastic job detailing the move towards a more open and accessible wine industry (community, actually). Thank you for the article.
As Chris and you have pointed out, this shift is still just starting, but I’m excited to see just how far it’s gotten in only the last 2-3 years. Cheers!

By: Chris Butts

Chris Butts — Mon, 03 Nov 2008 22:50:49 +0000

Hi Lisa… sorry we didn’t connect at WBC. Your last paragraph takes it home. But not only wineries need to be smart to join this online wine community, I think they also need to be smart on how they approach it. Otherwise, it isn’t much better than the existing model and may be perceived by others as spam. There definitely needs to be the genuine aspect about it, because the consumer, I believe, is getting smarter about filtering through the BS that’s out there. They need to be successful in creating that emotional, personal connection between themselves and the buyer. Wineries will also need to embrace the move to inclusive from exclusive as you point out… I’ve been to quite a few wineries who think they’re the second coming of Christ and in today’s social climate, that way of thinking will have to change.